2020 has been the toughest period in living memory for businesses across the country and everyone’s doing the best they can to survive.
Online trading has been the key for many, whilst others have found support in their local community.
These three survival tips for Birmingham businesses should provide your brand with a boost that will help build customer loyalty and see you through these hard times.
1. Get involved
The hashtag #supportlocalbusiness has been trending across social media since lockdown began, and many consumers have actively sought businesses like yours with local connections, opting for these instead of larger businesses.
A great way to connect with these customers is to show your support for local causes. Whether that’s getting involved with fundraising events or contributing to local charities, this excellent for creating connections with customers, as it demonstrates to them that your business shares their values.
2. Get online
For businesses who have only ever had a physical presence, the idea of moving online can seem daunting, and some may question its necessity.
But there has never been a better time to do so, with experts estimating that the shift towards e-commerce has been accelerated by about five years due to the current crisis.
The most important thing is that your business is discoverable online by those looking for your products or services – this means you’ll need a website, at the very least, and ideally a strong social media presence too (more on those later).
Even better if you can either integrate eCommerce in your website or partner with the likes of eBay and Amazon. These can be permanent solutions or temporary stepping stones depending on how successful they turn out to be – widespread interest in your products could indicate opportunities for growth!
It’s an essential step for discovering new customers, particularly for small businesses looking to maximise their outreach. But it’s also useful for existing customers, as online platforms make your business instantly more accessible to them.
3. Explore digital marketing
Even some of the savviest business pros out there are clueless when it comes to digital marketing.
But it’s a huge part of maximising your online reach, ensuring that customers seeking products like yours can easily find you and placing you ahead of competitors, particularly when it comes to search engine rankings.
Pros like Maratopia Digital Marketing are experts in creating successful campaigns that produce results. Their in-house pros are experts in SEO, PPC, link building and can even help when it comes to web design and digital content. If you have no idea what some of these terms mean, don’t worry – they are able to talk you through and build the campaign that it right for your business.
We hope these three tips for business survival on- and offline inspire your next direction.
Are you a Birmingham business owner? How has the pandemic changed your firm? Let us know in the comments below!