10th Midlands Fashion Awards Finalists Announced

Celebrating its 10th year the annual Midlands Fashion Awards (MFA), in association with Style Birmingham Magazine, continues to provide a much-needed platform for the diverse and exciting Midlands fashion scene, to present creative ideas and get noticed by leading industry professionals. 

Launched by Jenny Eason a decade ago this year’s awards is scheduled to take place at the City of Birmingham Symphony Orchestra, CBSO Centre in Birmingham on Friday the 20th October 2017 and will be hosted by Capital FM’s Katy Poulsom. 

Over the past three months the MFA team have been inundated with online applications and held a successful Open Call event with the judges. We are now pleased to reveal the finalists for the 2017 Midlands Fashion Awards… 


Dionne Reeves, Birmingham

FashionSistas, Birmingham

Anna Sanders Atelier, Leicester

EL MONÉT, Birmingham

Dolls of Decadence, Birmingham

House of Michael Wallace, Derbyshire

Kashane Swaby, Birmingham

Tiffany Stanford, Ledbury

1STMan 1st Woman, Birmingham 


Sophie Pittom, Leamington Spa

Harriet Kjellman, Derbyshire

S.R.C APPAREL Menswear by Sofia Clarke, Wolverhampton

Natasha Smith, Coventry

Melissa Chapman, Coventry 

Guest Designers Showcasing during the MFA

RCW Clothing, London

Erwin Michalec, London 


Aurelia Czech, Coventry

Joseph Storer, Nottingham

Daisy Burt, Coventry

Bethan Jacka, Leicestershire

Harriet Eccleston, Derbyshire

Darcie Scholes, Derbyshire

Lucy Rogers, Warwick 


Refined Delux, Handmade British Luxury, Telford

Amilu Handbags, Derbyshire

Giulia Mio, Haute Couture Millinery, Leicester

Tide Jewellery, Leicester 


Djilali-Benhmea, Leeds

RJ Gibson, London 



Sarah Spence Make-up Artist, Lincolnshire

Kate Reynolds Make-up Artist, Wolverhampton

Sana Rashid Professional Hair and make-up artist, Birmingham

Charlotte Lutwyche Make-up Artist, Oldbury

Kensmakeup_World, Birmingham

Beauty by Marrra, Dudley 

Rising Star

Luisa Hackney Stylist, Birmingham

Gemma Broad Make-up Artist, Birmingham

Sarah Robson Make-up Artist, Dudley

Suzie Gee Make-up Artistry, Coventry

Niccy Kaloudis Make-up Artist, Solihull 


Ayesha Kalyan Hairstylist, Coventry

Annalise Barry, Salon Luxury Spot, Birmingham

Billie Smith, Salon Luxury Spot, Birmingham

Jamie Richards, Richards Hairdressing, Great Wyrley

Katie Homan, Salon Luxury Spot, Birmingham


Pete Clare Photography, Wednesbury

Georgia Roberts Photography, Coventry

Nicole Lovell Photography, Wolverhampton

Fiona Cole Photography, Staffordshire

Lucie Johnson Photography, Coventry 

This year’s judges comprise of: Jenny Eason, Founder & Managing Director of Midlands Fashion Awards, Debra Hepburn, Founder & Managing Director of Young British Designers, Andrew Riley, Editor in Chief at Style Birmingham Magazine, Mike Raven, Creative Director at Style Birmingham Magazine, Matthew Roden, Tailoring Specialist at Clements and Church Ltd, Jules Cardozo-Marsh, Professional Make-up Artist, Laura Hannon Founder/Managing Director at The Central School of Make-up and Professional Make-up Artist Kellie Licorish.

Commenting on the calibre of this year’s applicants Jenny Eason said:

 “The Midlands Fashion Awards will bring together independent and emerging fashion designers and creative talent from across Birmingham, Coventry, Derby, Leicester, Northampton, Staffordshire and Wolverhampton all under one roof at the most stylish fashion event of the year. We have had the pleasure of previewing some of the entries received and the standard has been incredibly high, we once again look forward to promoting the wealth of talent from across the region.”

Sponsors for this year’s Midlands Fashion Awards include: Media Partner: Style Birmingham MagazineFrancesco Group, The Edgbaston Boutique Hotel, Alan Sharman Agency andYoung British Designers.

Tickets to the catwalk show and awards ceremony are available now via EventBrite