7 Health and Fitness Business Ideas You Can Start in Lockdown

Whether you’re passionate about health and fitness because your own fitness journey completely changed your life or it’s something that you have been into for as long as you can remember, starting your own health and fitness business can be lifechanging. Starting a business allows you to create a career for yourself doing something that you love in a way that works well for you.

With the UK currently in another national lockdown, people are having to become more and more resourceful when it comes to staying fit due to the closure of gyms and exercise only allowed at home or in outdoor spaces. If you want to start your own business promoting health and fitness and helping people achieve their goals, there has never been a better time than the present. Here are some great business ideas in the health and fitness industry to consider.

Personal Training

Becoming a personal trainer is a great business idea for those who enjoy health and fitness as it not only allows you to stay fit yourself, but also help others achieve their health goals. Starting out as a personal trainer is relatively easy as long as you are fit and healthy yourself with a solid knowledge of fitness. Many personal trainers work by visiting their clients at their own homes or you could even set up a gym area for clients to come to you at home.

Personal trainer courses qualify you to start your own business or work in employment for a gym or fitness centre if you prefer. You can sign up to a personal training course today with a variety of payment options available.


If you’re passionate about fitness and want to keep yourself fit while helping others to do the same, it’s worth considering starting your health and fitness business with YouTube. This is an especially good option for those who are looking to start a business during the lockdown, as with gyms closed and people looking for different ways to keep fit from home, YouTube fitness videos are once again booming in popularity. You can create a range of fitness videos with tips, tricks, and advice for people who are looking to improve their fitness from home and monetise your videos with advertisements once you’ve reached a certain number of followers. You don’t have to be a qualified personal trainer to start a fitness YouTube channel, but having a recognised qualification can certainly help you to gain more trust and followers.

Fitness eCommerce

eCommerce is one of the most popular business options today, with more and more people shopping online than ever before. And with the COVID-19 pandemic leading to lockdown restrictions that saw all non-essential stores closed, online shopping has managed to become even more popular. That’s why now is a great time to start for anybody who wants to open a business selling fitness products online. When it comes to eCommerce, there are several great options to consider. Whether you are selling fitness clothing, sports and gym equipment, protein shakes and supplements or something else, starting your own eCommerce store is easier than ever with a wide range of reputable DIY eCommerce platforms that you can choose from.

Fitness Blog

If you enjoy writing and fitness, starting a fitness blog could be a great idea; however, bear in mind that blogging requires you to spend a lot of time in front of a computer creating content, so you’ll need to make sure that it doesn’t interfere with your own fitness routine. Blogging is still very relevant today, especially if you create various different types of content to post on your blog including videos, graphics, infographics and articles. You can use your blog to show off your skills and expertise by sharing tips and helpful information that your readers can use to improve their fitness journey. Your blog could be a standalone business or you might want to use it as part of another fitness business like your personal training services or fitness-based eCommerce store.

Healthy Recipes

If you’re passionate about nutrition and want to share your tasty yet healthy meals with the world, you can easily turn your food into a viable business. Today, more and more people are looking for ways to eat well while still getting all the nutrients they need. Nobody wants to eat the same boring meals every day, regardless of how healthy they are, and tasty exciting dishes are welcomed. There are plenty of options to consider if you want to share your recipes. You could share them on a blog with readers and monetise your blog through advertising, or put together a healthy recipe eBook that you can self-publish on Amazon to earn money each time a copy sells.

Develop a Health App

If you’re into the tech side of health and fitness, then you might want to consider a business that involves developing a health app. Thanks to the surge in smartwatches and connected devices, more and more people are now turning to apps to help them improve their health and fitness and live their best life. Since there are so many health apps out there today, it might take some research to determine where the gaps in the market are and what’s going to be popular.

Don’t be afraid of doing something that’s already been done before if you have more unique features and ideas to add that could improve the service. For example, a simple app that reminds people to exercise, stand up for a while if they work at a desk all day, drink water, or helps them count calories and nutrients for each meal can still be a big hit even though this is not a new idea.

Workout and Diet Plans

If you’re qualified as a personal trainer and/or a nutritionist, you could make money from selling workout and diet plans online. Many people need a little push in the right direction when it comes to making the healthiest choices for their lives, and your clients might want to improve their lifestyle but have no idea where to start when it comes to what to eat or the type of exercises to incorporate into their daily lives. You could offer pre-made, general workout and diet plans that are available for clients to buy and download, or put together a personalised service that involves a consultation with your client where you take their unique circumstances and goals into account to come up with a plan for exercising and nutrition that is tailored to them.

If you want to use the second UK lockdown period to do something productive and start your own business, health and fitness is a great opportunity to get into plenty of different business ideas. Whether you want to lay down the foundations for a profitable future business in this niche or want to start an online business that can hit the ground running right away, there’s a diverse range of options for anybody looking to be a fitness entrepreneur.