Birmingham and its surrounding areas are fast becoming a hotspot for short-term rentals. Whether catering to business travellers, students, or tourists, setting up a short-term rental in Birmingham offers real income potential.
However, to see success in this competitive market, you’ll need to do more than just listing your property on Airbnb.
To stand out from the crowd, here are five essential tips to help you get your short-term rental property up and running.
1. Set a Budget
When shopping around for your rental property, it’s important that you set a realistic budget that you can not only stick to, but will allow you to make a profit with your rental income.
Your budget should also factor in any repair works you need to carry out to bring the property up to pristine condition for your guests or tenants.
Of course if you won the cash for your property through online raffles such as those organised by Raffle House, you’ll be able to push the budget boat out a bit.
2. Know the Local Rules and Regulations
Before you begin making any renovations or even furnishing your property, make sure you’re legally compliant.
Birmingham City Council does not currently have the same strict short-term rental regulations as cities like London (, but things can still get complicated. You’ll need to consider whether your mortgage lender allows for short-term lets and whether standard home insurance will cover short-term guests.
Getting ahead of these legal responsibilities protects both you and your guests.
3. Furnish for Function and Style
In a competitive market like Birmingham, the right interior design can make a big difference. Short-term renters are looking for stylish spaces that don’t just feel like a home away from home, but also deliver the practical essentials.
Essentials include Quality beds and bedding, reliable Wi-Fi and a well-equipped kitchen.
And, to make your property appealing all round, opt for a modern, neutral decor with a splash of local history and culture.
4. List on Multiple Platforms and Optimise Your Profile
Don’t rely on just one booking platform, as listing on a range of sites can help you reach more guests.
To stand out, optimise your listing by writing a compelling, honest description, uploading high-quality, well-lit photos, highlighting your property’s unique features, and using keywords.
It’s also important to be responsive, as this can help you not only secure guests more frequently, but give your listing a boost.
5. Offer a 5-Star Guest Experience
The best way to get repeat bookings and glowing reviews is to provide an exceptional guest experience.
Some small things that make a big difference include self check-in with a secure key box or smart lock, a local welcome guide with recommendations for restaurants, attractions, and transport, a hotel-style touches like toiletries, tea/coffee, and extra towels, and fast communication before, during, and after a guest’s stay
You could even consider investing in a property management service if you don’t have time to handle cleaning, messaging, and maintenance yourself.
Have you seen success with a short term rental in Birmingham? Share your tips and experiences in the comments below.