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Many French words have entered into the English lexicon over the years. Renaissance, chic, and chauffeur are some examples. However, a lesser-known phrase known as savoir-faire is just as relevant. How is this term linked to the fashion industry, and what influence has it had on luxury handbags?
Savoir-Faire: All About Knowledge
This phrase can be roughly translated as “know-how” in English, and it has become prominent throughout the French fashion sector. Savoir-faire is often linked with a specific set of skills that only a highly talented artisan possesses (1). Note that we are not only referring to technical knowledge in this case. On the contrary, savoir-faire goes much deeper.
It also represents an innate connection with the art itself; often associated with talents that have been passed down from generation to generation. This is why savoir-faire makes perfect sense when describing the unique approaches adopted by firms such as Longshamps when creating their high-end travel bag collection.
Beyond the Design
The fact of the matter is that technology has had a massive influence on the fashion industry over the past few decades. This is particularly relevant when discussing the ability to mass produce products within a fraction of the time that would be needed by a traditional expert. While such products might provide convenient solutions to some customers, we need to remember that they can hardly be classified as “luxury” items.
The savoir-faire approach embodied by well-known fashion designers is rarely concerned about the so-called “bottom line”. In other words, quantity and quality never represent interchangeable concepts. This is one of the key takeaway points: perfection can never be rushed. This is why accessories such as leather satchels, handbags, and suitcases are vetted to the highest of standards before being presented to the discriminating customer. Nothing less will suffice.
Building a Brand Identity
In some ways, the concept of savoir-faire cannot be taught in a standard sense. Although the notion may be clear to understand, it takes years to master. We can once again use leather handbags as an example. Some of the questions that an artisan is likely to ask during the manufacturing process include:
Which type of leather exhibits the most desirable traits?
How will the tone of the leather affect the visual appeal of the handbag?
Has all stitching been carried out to the highest of standards?
Will this accessory stand the test of time?
In other words, there is simply no room for error when it comes to embracing the true spirit of savoir-faire.
Not only will this approach ensure a high-quality product, but it will often serve to define the brand in question. Consumers likewise appreciate the time required to make what can only be called functional works of art. This is why they are more likely to remain loyal, and to trust the expertise of artisans who have spent decades perfecting their craft.
Although the fashion industry is often defined by trends that come and go, the notion of savoir-faire is here to stay. Whether referring to the latest line of luxury handbags, or entire ensembles, this level of quality cannot be replicated by even the most modern manufacturing techniques. Such benefits have certainly not been lost on consumers who expect nothing less than the best.
Sources:
1. https://www.theleisurelylifejournal.com/p/understanding-french-savoir-faire