Birmingham Rum Festival is turning up the heat this summer with a full-on tropical throwback as 90’s legend, Apache Indian, lands in Moseley for a seriously feel-good celebration.
Taking over The Cuban Embassy on Saturday 27th June, the city’s ultimate rum party is back – bigger, louder, and bursting with flavour. And this year, it’s bringing star power.
The man behind the hit ‘Boom Shack-A-Lak’ – Apache Indian – will be in the building with his exclusive Boom Shack-a-Lak rum and bringing those iconic dancehall vibes that defined a generation. From Birmingham’s Handsworth to global stages, Apache Indian sold over 11 million records, scored chart hits, and became one of the UK’s most recognisable crossover stars.
Now Apache Indian is back on home turf and ready to get the party started.
Festival-goers will get the chance to meet the music icon and sip his signature Boom Shack-A-Lak Indian Rum – a bold, sunshine-soaked blend inspired by his Indian and Caribbean roots. Think juicy mango, punchy pineapple, and smooth tropical swagger in every glass.
Whether you’re dancing to live music courtesy of house band Rhythms del Toro, sipping cocktails, or just soaking up the atmosphere, this is the kind of rum made for good times, big energy, and even bigger playlists.
And Apache Indian isn’t the only reason to show up. Birmingham Rum Festival will also showcase a stacked line-up of top rum brands including new blends such as Titan Spiced Rum and Titan Orange, Rebel Rum and Unleashed, as well as returning favourites, Wildjac, Uche and Wray & Nephew. There’s plenty to discover, especially as all brands in the line up will be creating an exclusive cocktail available throughout the festival.
Expect flowing drinks, live vibes, and a party atmosphere that keeps things moving from start to finish. If you love rum, music, and a bit of nostalgia, make sure you wind your body down to Birmingham Rum Festival.
There are two sessions of rum fun available – 12-4pm and 5-9pm. VIP tickets are £30 and include a welcome drink, rum sampling, VIP rum and goody bag. Standard tickets are £24.
Tickets are on sale now so grab yours at www.birminghamrumfestival.com