NO SHRINKFLATION HERE: FAT HIPPO CUTS PRICES AND UPGRADES BURGER SIZES BY 40% NATIONWIDE
As households navigate the cost of living crisis, independent burger group Fat Hippo bucks the high-street trend by launching bigger beef patties, bespoke new buns, and £40 family feeds.
UK-WIDE Independent burger group Fat Hippo has launched a bold nation-wide campaign tackling the cost of living head-on, delivering bigger portions, enhanced product quality, and lower price points across all its UK restaurants.
At a time when consumers are routinely facing “shrinkflation”—paying more for smaller portions and reduced quality—Fat Hippo is reversing the trend. The popular gourmet burger brand has increased its signature beef patty weight from 100g to 140g (a massive 40% increase), a 28 day dry aged beef from award winning butcher Aubrey Allen. While also introducing single patty options and lowering entry level pricing to ensure eating out remains accessible.
Under the revitalised menu structure, a full meal comprising a signature burger and side now starts at just £11.90. In a stand out move for value seeking households, a family of four can now comfortably dine out at Fat Hippo for under £40.
In addition to boosting portion sizes, Fat Hippo spent months in testing to overhaul its iconic burger bun. The upgraded custom recipe yields a softer, richer bite, finished with an added toasted sesame seed crunch engineered to hold up to the brand’s famously juicy “good kind of messy” fillings. Have a look at the menu here: https://fathippo.co.uk/menus/food/
Unbeatable Value Across the Menu:
- Bigger Beef Patties: Upgraded from 100g to 140g, with single-patty choices now available.
- Meals from £11.90: Full meals (burger and side) starting from £11.90.
- Family Feeds for Under £40: Feed a family of 4 for less than £50.
- £9.90 Lunch Deal: A midweek daytime offer featuring a burger and side for under a tenner.
- £7.50 Kids Meals: A full meal including a burger, side, and drink.
- £15 Hippo Hour: The ultimate 3-course bundle featuring a choice of starter, main, and side for just £15.
“We know how tough things are for households across the country right now. People are fed up with paying more for less everywhere they go. We wanted to take a stand against shrinkflation. Bigger burgers, better quality, lighter on the wallet—that’s our promise. A family should still be able to enjoy a quality meal out together without breaking the bank.”
— Nick Fountain, Marketing Director, Fat Hippo