2026 has been a huge year for cinema. The Odyssey shattered box office records during its theatrical run, and Resident Evil crossed the $150 million mark, which puts it in a strong position for recouping its initial investment. Upcoming movies like Verity and The Social Reckoning are also gaining traction on social media, and David Harbour’s Violent Night 2 is highly anticipated. Cinemas are doing their bit to capitalise on recent traction by launching discounted offers to residents of Birmingham.
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Current Birmingham Cinema Discounts
Sky are currently offering two Vue tickets every month, and access to Paramount+ to those who have an active subscription. These can be used at Vue Cinema Birmingham Star City. Meanwhile, Virgin Experience Days are offering two adult Cineworld tickets for £26. These include any 2D screenings and can be used either online or at the box office.
Cineworld’s Tesco Tuesdays are also worth looking out for. These offer Clubcard members a standard 2D cinema ticket on Tuesdays only. Clubcard points can also be redeemed for twice their value towards a ticket.
ODEON Extras members can get tickets for £4.50, which can be used for new releases like Resident Evil. This offer is only available on Mondays, but offers additional ways to save. Those who are members of Amazon Prime can get two standard tickets for £10, or two reclining seats for £15.
It’s not just corporate chains that are offering discounted tickets to try and get people in the door either. Independent cinemas like the Mockingbird in Birmingham are now hosting movie quiz nights where prizes can be won, including free tickets to future screenings. Tickets are £5 per person.
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Cinemas are Adapting to Consumer Preferences
Cinemas are offering discounts as a way to reduce the barrier of entry. This trend is evident across other verticals as well. Ticketmaster, for example, often offers two-for-one deals on upcoming new events. Spotify offers household family deals, or free trials to those who have never signed up to the platform before.
Those who know how to claim bingo sign up offers will have encountered free spins or bingo bonuses. Offers like these allow newcomers to online iGaming to see how bingo works, while also giving them scope to judge the many variants on offer at a given site, including the different themes and games with live hosts.
Outside entertainment, restaurants are now embracing sharing platters as a way to encourage people to try new dishes and menu items without committing to the full price of a meal. Offering set menus and discounts on quieter days also encourages footfall, while regulating the promotions offered.
Discounts make it easier for people to go out and choose a local screening, and with the cinema sector having such competition from streaming services, it makes perfect sense to adopt this approach for new releases, rather than just for older movies. We should see Birmingham’s cinema scene taking even fuller advantage of these tactics in due course.
2027 looks to be building on the success of 2026’s box office, with releases like A Quiet Place Part III, The Bee Keeper 2, The Thomas Crown Affair and Spaceballs: The New One all in the pipeline for next year.