THE AFFORDABLE PREMIUM FASHION BRAND FOR KIDS AND ADULTS WILL OPEN ITS BULLRING STORE IN THE SPRING FOR 6 MONTHS.
The brand, launched in November 2019 is an affordable premium fashion brand providing fashion-forward products first and foremost for kids, with the added exclusivity to adults in the ‘Me&You’ collections of matching styles.
Balou was inspired by a special bond between parent and child, Balou Bear; the brands emblem is a visual representation of a protector, and symbolizes importance, confidence and comfort.
BALOU’s mission is to champion all women that play the role of Mom. To all women that hold an emotional connection to the young generation across all family setups.
Balou inspires all women to celebrate their strengths as protectors no matter their conventional or unconventional situation.
The bond women share with a child builds positive attachment and strengthens the development in building the next generation of heroes and heroines.
Our Me&You collections are our dedication to this, providing them with affordable premium products of superior quality & style they deserve.
The store will be open between May 5th to October 29th and will be situated on level 3 of the Shopping Centre next to Ted Baker, nearby to Selfridges.
The first week will see a 4 day event with a discount promotion and giveaways to celebrate the grand opening.
Featured in British Vogue, Balou will be a fantastic addition to the Bullring being the only stand-alone kids wear brand as well as offering the matching items for adults.
Balou store will be open in the Bullring from Thursday 5th May and will also be offering a collect in store option via the website.