Marketing communications agency, Big Cat have added not one but three new shopping centres to their retail portfolio.
Based in the heart of Birmingham’s Jewellery Quarter, Big Cat has recently been appointed agency of choice by The Marlowes in Hemel Hempstead, Kingfisher Shopping Centre in Redditch and The Centre, Feltham near Heathrow.
Big Cat will deliver fully integrated creative consumer campaigns, including PR, marketing, digital and design for Kingfisher Shopping Centre and The Centre, Feltham. While the agency are working closely with The Marlowes to deliver local stakeholder communications for the shopping centres renovation program which will see the development of a new, multi-screen cinema and new family friendly restaurants.
Managing Director, Anthony Tattum said,
We are delighted to be working with three new shopping centres where we can continue using our retail experience to work with tenants across the sites while also driving consumer engagement to help increase footfall.
Recent data from the British Retail Consortium–Springboard Footfall Vacancies Monitor showed that, footfall into shopping centres fell by one per cent year-on-year last month across all destinations.
Our recent wins are timely as this new national data is released. Shopping centres need to offer a different, more engaging experience in order to remain relevant and communicating this offering clearly to consumers will be crucial in continuing to drive more footfall – Tattum added.
Earlier this year, Big Cat signed their third year delivering PR services for Grand Central Birmingham, the city’s £150million shopping and dining destination which sits above the newly renovated New Street Station. In addition, Big Cat has also previously promoted fashion and retail clients including online shoe retailer Cloggs, specialist Jeweller Mitchel & Co and independent fashion brand Harper & Lewis.
Both The Marlowes and Kingfisher Shopping Centre are owned by Capital & Regional, a specialist owner and manager of shopping centres.
Cassie Peasnell, The Marlowes Marketing Manager said,
We were really impressed with Big Cat’s understanding of how shopping centres are evolving and the increased need for them to be seen as a leisure destination. This was evident in the creative ideas they demonstrated. We are really looking forward to seeing these ideas being brought to life at The Marlowes.