On Friday, Birmingham played host to a sparkling celebration as guests from across the UK gathered to mark the launch of a world-first in skincare innovation: the Kanzen Hyposoothe Hypochlorous Acid Moisturiser.
Held at the Old Library in Digbeth, the event brought together beauty insiders, influencers and skincare professionals to toast to the future of skin health. The evening highlighted not just the launch of a pioneering product—but also the rise of a proudly Birmingham-born brand that’s making serious global waves.
Founded in 2022, Kanzen Skincare is a fast-growing, science-led skincare brand that has become a viral favourite and a TikTok Shop sensation. Its products are formulated and manufactured entirely in Birmingham, with all ingredients and actives sourced within the UK—a true local success story.
“At Kanzen, we don’t do normal,” said Matthew Bellingham, Marketing Director at Kanzen Skincare. “We’re a fast-paced, Gen-Z-led, social-first team shaking up skincare – making acne skincare fun, normalised, and actually cool.”
The star of the night was the newly launched Hyposoothe Moisturiser—the world’s first hypochlorous acid moisturiser. Known for its antibacterial and anti-inflammatory properties, hypochlorous acid has long been used in medical settings, but Kanzen is the first to incorporate it into an everyday moisturiser. The result? A gentle yet powerful solution that calms redness, targets breakouts, supports the skin barrier and hydrates – without fragrance or harsh chemicals.
The event featured curated cocktails, photo opportunities and a chance for guests to try the groundbreaking new product. Attendees travelled in from London, Manchester, Leeds and beyond – proof of the brand’s growing national pull.
Kanzen’s journey has been nothing short of remarkable. Since launching just over two years ago, the brand has sold over 430,000 units globally in 2025 alone. It’s now stocked by Justmylook, Beauty Bay and Superdrug, and has already expanded into the US, with plans to launch in the UAE later this year.
Buy Kanzen Skincare’s new product here: https://www.kanzenskincare.com/products/kanzen-hyposoothe-hypochlorous-acid-moisturiser