Birmingham’s leading residential events venue Conference Aston appoints new general manager

Kirpal Mehta has joined the ranks of Birmingham’s leading residential events venue, Conference Aston, bringing more than two decades of experience in the hospitality industry.

Starting his career in 2002, Kirpal has worked for major brands and organisations throughout the Midlands including Wolverhampton Wanderers FC, Twycross Zoo and Tamworth Snowdome.

Bringing his wealth of experience to Conference Aston, Kirpal will serve as general manager responsible for overseeing catering and housekeeping services at the venue. 

Kirpal has joined at a very strong time as the venue has had a hugely successful start to its financial year exceeding pre COVID-19 pandemic levels of business. Throughout quarter one, which runs from August to October, business was up 116 per cent on 2021, which was also ahead of the curve of the pre-pandemic period.`

Not only that, across the whole of 2022, the venue welcomed more than 66,746 visitors, supported 28 industries and hosted a total of 737 events. 

Samantha Brown, Head of Sales Conference Aston, said: “Kirpal is a real asset to the team and we are thrilled to welcome him to Conference Aston. 

“He comes at an exciting time for Conference Aston, we have just had an incredibly strong year that was boosted by our work with the Birmingham 2022 Commonwealth Games and we want to continue with that.

“We look forward to working with him as we continue to push the venue forward as one of the top conferencing, events and hospitality sites in the Midlands.”

Kirpal Mehta, General Manager at Conference Aston, added: “Conference Aston is a fantastic venue that has a great reputation throughout the region and beyond, so I am excited to be a part of that and working with the team, who are absolutely committed and great to work with.

“Post-Covid there have been a lot of challenges within the hospitality industry, but as things are picking back up again. I look forward to helping to push the venue forward and see the venue continue its upward trajectory throughout 2023.”