Celebrate Easter at Selfridges Birmingham

Selfridges celebrates the best of Easter as the store is transformed into a fun filled destination with extraordinary experiences for all ages to enjoy. Taking place across the Easter half-term holiday, Selfridges Birmingham invites customers to participate in a series of family-fun events.


WHEN: Wednesday 27 March to Saturday 30 March, 11:00am to 3:00pm 

WHERE: Selfridges Birmingham 

Customers are invited to take a break from shopping and treat their children to an exciting Easter hunt. Families can take part in this fun activity as they search the kids and toy departments for all the best eggs hidden by the Easter bunny. Once the eggs are discovered, they can be redeemed for a gift.

Entry is complimentary for Selfridges Keyholders. Bookings and further information here.


WHEN: Wednesday 27 March and Thursday 28 March, 9:30am to 10:30am

WHERE: Medicine Bakery, Selfridges Birmingham 

Customers are invited to Selfridges Birmingham to celebrate Easter with a curated fun filled breakfast at Medicine Bakery’s Easter Cafe. Throughout the week from Monday 25 March to Monday 1 April, Medicine Bakery will celebrate Easter with themed treats and photo opportunities for the whole family to enjoy. 

At the Bunny Breakfast, customers can expect a seasonal set menu, performer entertainment and colouring activities. After breakfast, customers can join the ultimate Easter hunt in the store. 

Tickets cost £25pp. Bookings and further information here. Please find images attached.


WHEN: Wednesday 3 April, 11:00am to 3:45pm 

WHERE: Selfridges Birmingham 

Customers are encouraged to get crafty with the toy brand, Desi Dolls and enjoy a fun craft activity followed by a character appearance from Hanna and Omar. 

Tickets cost £5pp. Bookings and further information here


WHEN: Tuesday 26 March and Tuesday 2 April 

WHERE: Ed’s Diner, Selfridges Birmingham, 9:30am to 10:30am

Customers are invited to bring their budding little chefs to get creative at Pancake Club and enjoy a morning of pancake making and decorating. Adults can enjoy a complimentary drink and kids will go home with a mini chef’s hat and apron along with their creations.

Tickets cost £12pp. Bookings and further information here

In addition to this, half term offers are available at YO!, Indigo & Tonkotsu* from Monday 25 March to Friday 5 April

(T&C’s: Kids eat free / £1 must be accompanied by a full-paying adult*). 

All experiences are live for general bookings here.