Birmingham’s leading residential events venue, Conference Aston, has appointed a new apprentice who joined the team as a Marketing Administrator. With a background in media and a previous career in video production, Nyna brings a unique blend of creativity and expertise to the role.
Nyna’s new role as Marketing Administrator, will play a crucial role in providing support for Conference Aston’s online and offline marketing initiatives, collaborating with internal and external communications activities and design teams to enhance the venue’s marketing efforts.
Having studied media for three years at UCFB and accumulated four years of experience in video production at Ark Media Productions, Nyna decided to embark on a new professional journey in marketing. This transition led her to undertake an apprenticeship, allowing Nyna to apply existing skills while acquiring new ones to start a successful career in marketing.
With her experience working across multiple aspects within the marketing sector, Nyna possesses a wealth of knowledge, giving her an added advantage in bringing the venue’s initiatives and projects to the forefront in the region.
Samantha Brown, Head of Conference Aston, said: “Apprenticeships have been a valuable initiative for a number of years at Conference Aston. As we embark on our first marketing apprenticeship at the hotel, we look forward to the innovative and creative contributions Nyna will make in enhancing our brand presence and communication strategies. We are confident that Nyna’s skills and enthusiasm will contribute to the ongoing success and growth of Conference Aston in the coming months, helping us promote Conference Aston across the Midlands and beyond.”
As a wholly owned subsidiary of Aston University, Conference Aston is committed to developing partnerships rooted in knowledge. The venue is built on the grounds of a university, where the expansion of minds through learning is inherent.
The incorporation of apprenticeships in developing the people and organisation is driven by working closely with the University’s human resources and organisational development teams.
A number of learning providers support the programmes, from overarching management qualifications to specific areas such as catering and marketing.
Apprenticeships continue to form part of Conference Aston’s longer term people development plans as they continue their post-pandemic recovery and aim to attract new talent to the hotels, hospitality and events sector.
Nyna-Marie Kelsey, Sales Manager at Conference Aston, added: “One of the key highlights about the role is the opportunity to infuse my own creative ideas into projects I work on and help the team to enhance the venue’s marketing and communications strategies. The role not only aligns with my passion for creativity but also allows for continuous professional development with ample support from the team.