Crazy Gin, the world’s most exciting British Indian Gins, is ecstatic to announce its latest triumph—the prestigious Brand of the Year Award from Be Inclusive Hospitality. This esteemed accolade reaffirms Crazy Gin’s unwaverving commitment to heritage, innovation, and the promotion of inclusivity within the vibrant hospitality sector.
The story of Crazy Gin finds its origins in a drunken Friday night conversation that sparked a bold vision, combining British and Indian heritages in an unprecedented manner. In 2016, Crazy Gin made its debut with ‘The World’s First Clear Lassi Gin,’ a remarkable homage to its Punjabi roots. Following this milestone, the aromatic ‘Punjabi Chai Gin’ was introduced in 2022, paying homage to a treasured family tea recipe. The creations of Crazy Gin seamlessly harmonise scientific precision with boundless creativity, resulting in gins that have earned a distinguished reputation for their unforgettable flavours, luxurious smoothness, and captivating mouthfeel. Each sip of Crazy Gin takes gin drinkers on a captivating journey through heritage, innovation, and passion.
Bruce Nagra and Paramjit Nagra, the dedicated founders of Crazy Gin, express their profound pride in this monumental achievement: “With almost seven years behind us, we remain committed to preserving our roots and celebrating bold, flavourful creations. Our dedication to delivering unparalleled and adventurous gin experiences has never wavered. To be recognised alongside fellow winners and esteemed nominees is a tremendous honour.”
The significance of Crazy Gin’s Brand of the Year Award extends far beyond the distillery’s walls, signifying a broader industry transition towards heightened diversity and inclusivity. Bruce and Paramjit emphasise, “Recognition isn’t just acceptance; it’s a cause for celebration. A more diverse hospitality industry translates to a wider array of products and richer experiences for customers, a win-win for all.”
At the heart of this journey towards inclusivity is the visionary founder of Be Inclusive Hospitality, Lorraine Copes, who has played a pivotal role in advancing the industry’s evolution. Her platform serves as a powerful amplifier of the voices and stories of brands that might otherwise remain overlooked. The Spotlight Awards shed light on the exceptional contributions of individuals and brands, with a particular focus on those from underrepresented backgrounds. Be Inclusive Hospitality, a not-for-profit organisation, is dedicated to creating a vibrant community that propels racial equity within the realms of hospitality, food, and beverages.
Crazy Gin’s award-winning journey is a compelling testament to the potential of preserving heritage, embracing innovation, and advocating for inclusivity within the ever-evolving hospitality industry. The entire team at Crazy Gin extends an invitation to all to join in raising a glass to inclusivity, diversity, and a promising future as they continue to craft and celebrate flavours that tell a unique story of heritage, innovation, and passion.
Crazy Gin has garnered an impressive array of accolades and achievements over the years. Launched by Harvey Nichols in 2016, Crazy Gin still maintains a national presence on their shelves. They have also featured as The Observer’s ‘Spirit of the Month’ and earning a spot in The Observer Food Monthly’s prestigious ‘Top 50 Brands in the World.’ The brand has also proudly provided its signature drinks for prestigious names such as Porsche and Tinie Tempah. Furthermore, Crazy Gin finds a home in Michelin-starred restaurants and upscale bars, showcasing its universal appeal and exceptional quality.
For more information about Crazy Gin’s unique offerings, please visit [Crazy Gin’s Website](www.crazyco.uk) or follow them on Instagram [@teamcrazyco](https://www.instagram.com/teamcrazyco/)