Helly Hansen Summer Street Style

Clothes shopping in Brum can be a bit of a challenge these days if you are after something a bit different. With a severe lack of independent menswear outlets it’s easy to find yourself mooching through the same old chain stores with a few exceptions such as Flannels, Autograph, Disorder and Liquor store, the only other option is vintage shops and that is not for everyone.

If you are thinking about shopping online, then stores such as Amazon can often look great in the photos yet poorly made or fitting when they arrive through the post, leading to returns which is a hassle. In this article we look at an alternative to both high street and Amazon, with a focus on Helly Hanson.

Helly Hansen have been designing and making some cool, durable fashion garments for over 140 years (more info here). Helly Hansen gear is worn and trusted by professionals on oceans, mountains and worksites. As the #1 apparel brand for Ski Professionals, you’ll find HH at more than 200 ski resort and guiding operations around the world, and worn by more than 55,000 ski professionals. Their sailing gear is worn by world-class sailors across all five oceans, but it’s also perfect for British summer time and on the streets of Birmingham.

Here’s a look at a few items we’ve received for review:


A lightweight, windproof, PU coated jacket for the urban commuter. The Influences collection combines technical know-how with simplistic, pure and clean design lines. The Mutsu windbreaker is a lightweight, windproof jacket which looks stylish and bright in Yellow, perfect for British summers where rain showers and cloudy days are often just around the corner, practical too with plenty of secure pockets (more info here).


Stay warm on autumn days, without the bulk and weight with the new LIFALOFT™ insulated vest. A perfect travel buddy for all year and every where adventures with a PFC free and windproof fabric. LIFALOFT™ is an insulation revolution that will keep you warmer with less weight and bulk due to the unique LIFA® yarn technology. LIFALOFT™ insulation is based on a yarn technology that traps more air vs polyester at a lighter weight. The fiber doesn’t absorb water and has inherent water repellency without the need for treatment due to the hydrophobic properties of the Lifa® fibers which keeps you warm even when wet. Less carbon and water footprint vs comparable polyester for a lower environmental impact. A retro look, cool for around town (more info here).


A classic clean quick-dry pant with stretch, suitable for any boating activity or nice enough for dinner on shore during those warm summer evenings and city showers. Pick your choice between classic colours that will last season after season, a smarter more practical option to the tracksuit bottom (more info here).


100% merino wool, short sleeve graphic tee with great breathability and natural odour resistance. HH Merino Light are lightweight, merino wool products. Featuring core spun fibers – nylon fibers wrapped in merino wool for increased durability and strength, great comfort with a casual well fitted style. The ideal product for any outdoor activities in the spring/summer (more info here).


Protect yourself from the sun with Helly Hansen’s most popular branded cap with the HH logo on the front. The black option has a less obvious more subtle logo and is comfortable and great for sunny days keeping the rays away yet looks smart enough to wear with a shirt (more info here).