Why Camera Makeup Is Different from Everyday Makeup
In the digital age, video calls have become part of daily professional life. According to Edmonton-based Pro makeup artist Inna Rakus, makeup for Zoom and video meetings requires a different approach, as cameras tend to flatten facial features and highlight shine, redness, and uneven skin tone. Even high-quality webcams can wash out color and contrast. The goal of on-camera makeup is not heavy glam, but balance—enhancing features without looking overdone. Proper makeup helps you appear confident, well-rested, and professional throughout the workday.
Creating a Smooth, Camera-Ready Base
A flawless base is the foundation of good video call makeup. Start with lightweight skincare to hydrate without excess shine. Use a primer to blur pores and reduce reflection, especially in the T-zone. Choose a medium-coverage foundation or tinted moisturizer that matches your skin tone exactly—cameras highlight mismatches. Conceal under the eyes and around the nose where redness often appears. Lightly set with translucent powder to prevent shine without making the skin look dry or flat.
Eye Makeup That Looks Sharp on Screen
Eyes are the focal point on video calls. Soft matte eyeshadows in neutral tones work best, as shimmer can reflect light and appear distracting. Define the eyes with eyeliner close to the lash line to add structure without harsh lines. Mascara is essential—it opens the eyes and makes you look more alert. Well-groomed brows frame the face, so lightly fill them in for a natural but polished look that reads clearly on camera.
Blush, Contour, and Lip Color for a Professional Look
Cameras tend to drain color from the face, so subtle blush is key to looking healthy and engaged. Apply blush slightly higher on the cheeks to lift the face visually. Light contour or bronzer adds dimension but should be blended well to avoid harsh shadows. For lips, choose satin or cream finishes in natural shades—too pale looks washed out, while very dark can appear too bold. Defined lips complete the professional on-screen look.
Final Touches and Common Zoom Makeup Mistakes
Before joining a call, check your makeup in the same lighting you’ll use during the meeting. Avoid heavy highlighter, thick powder layers, or strong shimmer products. Keep blotting papers nearby for quick shine control. Remember, makeup for video calls should enhance your natural features, not distract from your message. When done correctly, it supports your professional image and helps you feel confident in every digital interaction.