How to organise a fundraising event effectively

No matter what sort of event you want to come up with and no matter what the money is being raised for, organising a fundraising event is not a simple matter. You could be fundraising for a specific cause or the main objective could be to generate publicity for your company while also raising some money for a good cause. There are many different aspects that you need to consider in order to ensure that it goes off without a hitch.

The committee

Events like this usually have a committee that makes all of the big decisions. Make sure that your committee has expertise in a variety of areas so that you can come up with a plan for everything. The committee needs to be dedicated to the success of the event and must have the know-how to make it happen.


Compiling an accurate budget is an essential task that you need to fulfil. Your budget needs to account for items such as the cost to book the venue, catering, marketing, staff costs and much more. You also need to settle on a figure for how much you want to raise at the event and how you are going to raise it, making sure that you factor in the costs of everything in comparison to how much is raised. Going over budget at a fundraising event could have a real impact on your funds raised.

Booking a venue

This is an area where so much can go wrong. The venue must be suitable for whatever the event is. For example, a conference centre room would be fine for something such as a raffle but would not be suitable for a charity swimming event. Your venue needs to be able to house all of the people who may show up to the event, so make sure that you plan the range of visitor numbers and select a venue that can handle the higher end of the range.

Market it well

Ensure that you identify your target audience and use several different methods of marketing to get them interested in your event. The whole objective of your fundraising event is to get people to come to it and spend some of their money, and if you don’t market it effectively, no one will come to it. There are many avenues you can take to market your event and you should use as many methods as possible.

Social media is an obvious choice – on Facebook, you can create your own events, which you can then invite people to, and share. With social media and the internet, you can create all kinds of marketing material to promote your event. Videos of what will be happening will entice people. It is also easy to make your own animation as a unique way to get people interested.


Planning is everything, so the bottom line is to make sure that you plan your event thoroughly. Leave nothing to chance and be certain to plan it in good time.