Immersive Experience Coming to Birmingham’s Bullring!

Roll up, roll up for all the fun of the flavoursome fair!

Monty Bojangles, the multi-award-winning UK confectionery brand, has announced it will be taking over Birmingham’s Bullring shopping centre for a once-in-a-bite-time experience from the 13th to the 16th of October!

Enchanting the senses of Bullring shoppers, Monty Bojangles taste-bud-tantalising pop-up will immerse attendees in the brand’s magical world, with five sensory stations designed to delight as visitors hear, see, touch, smell and taste the deliciously (un)shareable selection of chocolatey truffle treats Monty Bojangles is known and loved for.

From ASMR vintage phones, and bubble boxes to a Caramel Haze taster station, the fully immersive experience will bring the brand’s award-winning flavours to life, with each of the sensory stations dedicated to either Cocoa Nib Nights, Orange Angelical, Caramel Haze, Berry Bubbly or the newest addition to the Monty Bojangles range, Pretzel Parade – visitors will be able to try them all!

Located at Rotunda Square, home of the iconic Bull statue, the fantastical Monty Bojangles big top will see a mix of curiously moreish dairy and vegan truffles on offer, ensuring there’s something for everyone at the big top pop-up. What’s more, visitors will be able to spin the wheel for a chance to win exciting prizes, and with a photobooth station also on site, visitors will also be able to walk away with a fun memento of their experience.

Running at Birmingham’s largest shopping centre for four days only, don’t miss your chance to experience the Montys magic…