Producers Jamie Wilson Productions (Avenue Q, The Devil Wears Prada, Two Strangers (Carry A Cake Across New York), Mrs Doubtfire) are thrilled to announce further tour dates for Just For One Day – The Live Aid Musical, in association with Curve, Leicester.
Heading out on a major tour, opening at Curve in Leicester in March 2027, before visiting the previously announced Wales Millennium Centre, Cardiff; Marlowe Theatre, Canterbury; Opera House, Manchester; New Theatre, Oxford; Playhouse, Edinburgh; Theatre Royal, Plymouth; Empire, Sunderland; Alexandra, Birmingham; New Theatre, Hull; Grand, Leeds; Theatre Royal, Nottingham; King’s Theatre, Glasgow; Empire, Liverpool and Mayflower Theatre, Southampton.
Further venues and dates announced today include Woking Theatre, Bromley Churchill, Milton Keynes Theatre, Belfast Grand Opera House, Southend Cliffs Pavilion, Wolverhampton Grand, Sheffield Lyceum and Newcastle Theatre Royal. For further information, visit theliveaidmusical.com.
41 years ago today on 13 July 1985, music united the world. Now, audiences can discover the behind-the-scenes story of Live Aid in a whole new way. Just For One Day – The Live Aid Musical is the story behind the greatest concert in music history.
With hit songs by Bob Dylan, David Bowie, The Who, U2, Queen, Madonna, The Police, Elton John, Paul McCartney, Diana Ross and more. Experience classic tracks from the iconic artists who made history at simultaneous charitable concerts in London and Philadelphia in a completely new way.
Live Aid was an unprecedented global music event that brought 1.5 billion people together, and they all have a story to tell about ‘the day rock ‘n’ roll changed the world’.
Just For One Day – The Live Aid Musical finished its run in London on Saturday 7 February 2026. The West End production opened in May 2025 following a successful North American run at CAA Ed Mirvish Theatre in Toronto and a record-breaking world premiere at London’s The Old Vic theatre where it became the theatre’s fastest selling musical ever.
Celebrating the iconic Live Aid concerts in London and Philadelphia, Just For One Day – The Live Aid Musical will continue to support the work of The Band Aid Charitable Trust with £1.6million raised to date.
Just For One Day – The Live Aid Musical is written by John O’Farrell and directed by Luke Sheppard, with musical supervision, arrangements and orchestration by Matthew Brind, choreography by Ebony Molina and casting by Stuart Burt CDG.
JUST FOR ONE DAY – The Live Aid Musical was originally presented at The Old Vic theatre, London in January 2024 and was produced in the West End by Jamie Wilson Productions, Kevin McCollum, Sonia Friedman Productions, Gavin Kalin Productions, Kenny Wax, ATG Entertainment, David & Hannah Mirvish, Nederlander Presentations, Stephen C Byrd, Tilted, No Guarantees Productions, Burnt Umber Productions, Willette & Manny Klausner, Nicole Eisenberg, Hornos/Moellenberg and The Old Vic by permission of The Band Aid Charitable Trust.
CREATIVE TEAM
Written by John O’Farrell
Directed by Luke Sheppard
Musical supervision, arrangements & orchestration by Matthew Brind
Choreography by Ebony Molina
Casting by Stuart Burt CDG
22 June – 3 July 2027
Birmingham Alexandra
www.atgtickets.com/venues/the-alexandra-theatre-birmingham
On Sale Soon
Biographies
About the Band Aid Charitable Trust
The Band Aid Charitable Trust was set up in 1984. Over the last 40 years it has been operated by the same group of unpaid trustees and with no employees. The Trust’s mandate is the relief of hunger and poverty in Ethiopia and the neighbourhood thereof. It has raised and spent in excess of £140 million.
During its 40-year history it has funded food, medicine, housing, hospitals, surgery, immunisation, bridges, irrigation, water supplies, livestock, schools and much, much more – including bee keeping! In tandem with these charitable projects the Trust has created, nurtured and protected intellectual property to develop regular annual income streams to enable the Trust to continue its activities. Just For One Day is a natural part of that evolution. All of the Trust’s income from the ticket sales of Just For One Day will go directly to these charitable activities.
All of this growing out of a 3 minute 42 second Christmas song!
Jamie Wilson Productions
Established in 2008, Jamie Wilson Productions (JWP) has grown into one of the world’s most prominent international theatre producers. With its creative home on the West End and a reach that extends to Broadway, America, Australia, and Europe, JWP presents world-class award-winning entertainment to audiences across three continents, cementing its position as one of the defining forces in global theatre.
Across more than 100 productions, JWP has built a track record for ambitious work of the highest calibre: from landmark West End runs and Broadway transfers to record-breaking international tours and film adaptations. Jamie Wilson is named in The Stage 100’s top 20 most influential figures in the industry and was awarded the Variety Club Silver Heart Award for Outstanding Contribution to Musical Theatre. JWP, alongside Alchemation, also holds a landmark 10-year partnership with the Shaftesbury Theatre, an agreement which ensures JWP always has a home in the West End.
JWP is led by Chief Executive Officer, Oliver Mackwood.
Productions include:
Current
The Devil Wears Prada (West End), Avenue Q (West End), Two Strangers (Carry a cake across New York) (Broadway), Into The Woods (West End), The Last Laugh (UK Tour), Mrs Doubtfire (UK Tour), Just For One Day (UK tour), The Notebook (USA Tour), Oh Mary (West End), Mrs Doubtfire (Australia, USA tour)
Recent
Just For One Day (Shaftesbury Theatre & Old Vic), The Last Laugh (Noël Coward Theatre), Two Strangers (Carry a cake across New York) (Criterion Theatre), Mrs Doubtfire (Shaftesbury Theatre), Ain’t Too Proud (Prince Edward Theatre), Sister Act (Eventim Apollo & Dominion Theatre), South Pacific (Sadler’s Wells), My Fair Lady (London Coliseum), Nativity! (Eventim Apollo), On Your Feet (London Coliseum).
UK & Ireland touring productions include Calamity Jane, The Last Laugh, Sister Act, An Officer and a Gentleman, South Pacific, Tell me on a Sunday and My Fair Lady.
International productions have included Sister Act (Australia, Germany, Netherlands), Mrs Doubtfire (USA Tour, Germany, Australia), The Notebook (Broadway & USA Tour) and The Last Laugh (New York City).
Purpose Beyond the Stage
JWP’s influence extends well beyond the footlights. The company hosted a landmark fundraising gala for The Devil Wears Prada, raising over $1 million for the Elton John AIDS Foundation. Just For One Day, The Live Aid Musical donated 10% of every ticket to the Band Aid Trust, raising over $1.5 million.
In 2026, JWP established the Fourth Wall Foundation, a not-for-profit created to dismantle the financial and structural barriers that have long excluded communities from theatre. Working in collaboration with the Mayor of London’s office, the Foundation embeds access, representation, and progression into the commercial industry at scale, through pioneering initiatives such as ‘Pay What You Can’, ensuring that world-class theatre is within reach of every audience, regardless of means.
www.jamiewilsonproductions.com
@JWPOnStage
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