New festival comes to Birmingham | Hot Sauce Society

Hot Sauce Society lands in Birmingham next month, bringing their inaugural Midlands festival to Digbeth’s iconic Custard Factory. The event will see over 25 independent hot sauce makers from the UK and beyond gather to serve up a feast of fiery flavours to Birmingham’s chilli lovers. Guests can expect to meet the makers, try, taste, and discover a whole world of speciality hot sauce. DJs will provide the soundtrack, whilst a fierce food collaboration from Chef Brad Carter and Tacos el Pap will fuel the festivities. The bar will be fully stocked, featuring beers from Attic Brew, Mondo and Lucky Saint, as well as tongue-tingling cocktails from The Horse with No Name Saloon. Taking place on Saturday 9th July in The Custard Factory’s indoor events space, tickets are now on sale for both sessions (11am to 3pm / 4pm to 8pm) and can be purchased for £7, including a cocktail on arrival (kids under 12 go free):

Guests are invited to sample sauces from the UK’s finest purveyors of fierce condiments, including Birmingham’s very own fiery flavour masters Pip’s Hot Sauce, as well as Epicuriosity, local creators of deliciously different small-batch dipping sauces. Highlights from further afield include sauces from Northern spice gurus DevilDog, Bristol-based Lipstick Cowboi, award-winning YoYo Laos, and frightfully inventive concoctions from Dean of the Dead. Guests can also expect to see Eaten Alive, Satan’s Gravy, Frank’s Sauces, Howl at the Moon Hot Sauce, Pineapple Xpress, and many more. With over 25 independent traders to choose from and chat to on the day, every guest is guaranteed to find the flavour and heat level to perfectly match their palate.

Festivities will be fuelled by a line-up of street food legends. Tacos el Pap, the Midlands-based Mexican street food slayers, will be rocking up with their taco truck, and serving up a one-off special created in collaboration with Brummie superstar, Chef Brad Carter. Harborne’s very own Odi & Moo will be on hand with their handcrafted, homemade ice creams, including a special collaboration made with Pip’s Hot Sauce.

Guests can stay refreshed and party-ready throughout the day with a stellar line-up of craft beers and cocktails that pair perfectly with the incredible range of hot sauce on offer. Craft beers will include local brews and one-off collaborations, including beers from Mondo and Dishoom, as well as a selection of Attic Brew Co.’s finest on tap. The Horse with No Name Saloon will be serving guests spirits needs, featuring four tongue-tingling cocktails, as well as offering prizes and masterclasses throughout the day. All guests will find plenty of options to quench their thirst with softs, spirits, and all manner of libations also available.

The festival will be a family-friendly affair – kids under 12 go free and children’s crafting sessions will be hosted, allowing kids to get creative with hot sauce-themed activities. Grown-up guests can also enjoy games and crafts, including Chilli Limbo and Corn Hole, whilst DJs will be on the decks all day, completing the festival vibes with a playlist that’s guaranteed to get hot sauce connoisseurs in the party spirit.

Tickets are on sale now, priced at £7 per session (11am to 3pm / 4pm to 8pm), including a cocktail (or soft drink) on arrival.

More traders, activities and special guests will be announced in due course – for information and updates please follow Hot Sauce Society: