Popeyes UK announces arrival of flagship Birmingham restaurant

Bringing its world-famous shatter crunch chicken to the heart of the city centre, the opening follows the successful launch of its local delivery kitchen earlier this year. This forms part of the brand’s wider plan to open an impressive 30 locations in 2024.

The new restaurant will give even more people in Birmingham the chance to discover Popeyes’® mouth-watering menu, which includes the iconic Popeyes® Chicken Sandwich and original Southern biscuits and gravy, alongside its recently-launched ‘Brekkie’ menu that boasts British Breakfast classics with a New Orleans twist, such as the newly launched Brekkie Wraps, the Big Cajun breakfast roll and Cajun hash browns.

Popeyes® is set to showcase its Southern hospitality and bring the spirit of New Orleans to the city with a host of activities to celebrate the new opening, with exclusive giveaways and much more, all set to be revealed soon.

The launch follows Popeyes® delivery kitchen which opened in the city centre in February this year, giving chicken fans across the region the chance to discover the delicious menu on offer via UberEats, Just Eat, Deliveroo and the Popeyes® website.

Tom Crowley, CEO at Popeyes® UK, said: “Following the success of our Birmingham delivery kitchen earlier this year, we’re thrilled to announce that we will open the doors to our first West Midlands restaurant, in the heart of the city centre this summer.

“The New Street restaurant has been a target location for us since we landed in the UK and this opening forms part of a bigger plan for Popeyes® in the West Midlands. We’re looking forward to announcing further locations in the region very soon.”

With upcoming plans to expand Popeyes® throughout the region set to be announced soon, fans can sign-up via Popeyes® UK website at popeyesuk.com/restaurants/birmingham-new-st, or follow the brand on Instagram and Tik Tok on @PopeyesUK to find out more about the Birmingham city centre opening, plus news on future West Midlands sites.