Selfridges Birmingham is host to an exclusive L.O.L. Surprise!™ and Bratz® pop-up open now!
Launching this summer, doll lovers, nostalgia fans and everyone in-between are invited to step into the worlds of L.O.L. Surprise! ™ and Bratz® through immersive photo opportunities and shop the latest collections at Selfridges Birmingham.
On August 10th, L.O.L. Surprise!™ and Bratz® are launching a pop up at Selfridges Birmingham, where shoppers can immerse themselves in the world of two of the UK’s most nostalgic toy brands. The activation features interactive photo opportunities and eye-catching displays inspired by the playful personalities of both L.O.L. Surprise! and Bratz.
Stepping into the ultimate L.O.L. Surprise! festival experience, Selfridges shoppers will be invited to snap a selfie with an immersive, life-sized DJ booth inspired by the brand’s newly launched Music Festival Range. Complete with a festival-style dance floor, dynamic spotlights and the cutest character backdrops, the installation encourages visitors to become the headline act and capture the perfect festival-inspired photo.
Shoppers can also see the iconic yellow Selfridges Bull surrounded by oversized speaker props, hanging disco balls and a glowing L.O.L. Surprise! LED neon sign, making the experience an unmissable moment this summer.
Meanwhile, positioned behind the L.O.L. space, Bratz is bringing its signature brattitude to Birmingham with an immersive pop-up inspired by the successful Selfridges Oxford Street activation. Kidults can pose in the Bratz-branded mirror for the ultimate selfie, relax on the iconic Bratz lip-shaped sofa, shop stylish products, and be the first to get their hands on the brand-new bling range from the viral Bratziez.
Looking for something to do over the summer holidays? Whether you’re discovering L.O.L. Surprise! for the first time, are a lifelong Bratz fan, or simply looking for the perfect photo opportunity, the takeover offers a fun day out for visitors of all ages.
Key Details:
- Location: Selfridges Birmingham Bullring: The Toy Shop
- Timings: Monday 10 August – 31 October
- Features: Festival-inspired L.O.L. Surprise! Bull installation, L.O.L. Surprise DJ booth with spinning decks, iconic Bratz lip sofa, interactive photo moments and the latest product collections.
Don’t miss the exclusive L.O.L. Surprise! and Bratz takeover at Selfridges Birmingham, open now until 31st October.