Van Gogh Immersive Experience Announces Birmingham Dates

A dazzling immersive show which celebrates the life and incredible art of Vincent van Gogh is coming to Birmingham this summer.

Beyond Van Gogh: The Immersive Experience has already awed more than five million art lovers in shows across North America and beyond. And now it is opening in Britain’s second city as part of a strictly limited run of UK dates.

The multimedia extravaganza – at 40,000sq ft the largest Van Gogh show ever to be staged in the city – will be at Birmingham NEC from Thursday, 1 August to Sunday, 1 September.

Tickets go on pre-sale at 9am on Wednesday, 8 May, and on general sale at 9am on Friday, 10 May.

Beyond Van Gogh: The Immersive Experience, which is produced by Annerin Productions and Paquin Entertainment Group, combines more than 300 of the post-Impressionist icon’s paintings with cutting-edge technology and a specially curated musical soundtrack to tell the story of one of history’s most influential artists.

His paintings are liberated from their two-dimensional realms and rendered into three-dimensional, fully immersive scenes that swirl and flow with colour and movement – exhilarating in every sense.

Visitors are taken on a journey through the artist’s world from darkness to light, enhanced by his own dreams, thoughts and words set to a stirring symphonic score in this sensational narrative experience which appeals to a whole new generation of art enthusiasts and Van Gogh fans alike.

Beginning in the Introduction Hall, visitors connect with Vincent van Gogh through personal letters he wrote to his brother, and greatest supporter, Theo. Visitors then move into the heart of the exhibition – the Immersive Room – where Van Gogh’s paintings are freed from their frames to dominate the space and fully immerse the audience in the incredible detail of his work, awakening their imagination in a playful and dreamlike way as they are enveloped in colourful flowers, cafés and stunning landscapes, shifting and swirling across the projection-swathed walls and floor.

Even if you are not very familiar with Van Gogh’s incredible paintings, this is an excellent access point to his world, and a way to connect to the artist behind the art.

There is also a chance to take part in special Saturday morning yoga sessions inside the exhibition itself. Meanwhile VIP Experience tickets include selected Beyond Van Gogh merchandise along with flexible arrival times and fast track entry.

Beyond Van Gogh: The Immersive Experience is also being staged in Liverpool and Glasgow. 

Anna Parry, UK Business Development at Annerin Productions, said today: “Birmingham is Britain’s second city and the hugely important cultural heart of the Midlands.

“So we’re absolutely thrilled to be able to bring Beyond Van Gogh to the NEC, which has been so supportive and where residents and visitors alike will have the chance to immerse themselves in the magical and transformative world of Van Gogh’s masterpieces.” 

New Business Director for the NEC, Richard Mann added: “We are over the moon to be able to offer Midlands audiences the opportunity to experience Van Gogh’s paintings in this stunning manner. Why go to the continent to see his works when you can see them up close right here in Birmingham, with plentiful parking, rail and bus links on your doorstep?

“I highly recommend people book their tickets fast to see the largest show of its kind to be staged in the heart of the UK!”


Website –

Facebook – Beyond Van Gogh UK

Instagram – @beyondvangoghuk

Official trailer –



VENUE: The NEC, Pendigo Way, Marston Green, Birmingham, B40 1NT

DATE: Thursday, 1 August – Sunday, 1 September 2024

TIME: 10am-8pm Monday-Friday & Sunday/ 9am-8pm Saturday (special yoga session Saturday mornings)

PRICE:Off-peak (Mon-Thurs): Adult 13+ £26.00/ Senior 65+, NHS, Student £21.00/ Child (4-12) £16.00/ Three and under go Free/ VIP Experience £42.00

Peak (Fri-Sun): Adult 13+ £29.00/ Senior 65+, NHS, Student £24.00/ Child (4-12) £19.00/ Under three Free/ Yoga £36.50/ VIP Experience £45.00

All prices include booking fees. | Flexible entry add-on £4.50 (off-peak)/£5.50 (peak)

Entry is by timed ticket. No change of date or time is permitted unless you have purchased flexible ticket add on. Please arrive 15 minutes before your entrance time.

VIP Experience includes flexibility to arrive two hours before or after your scheduled time, fast track entry and choice of selected merchandise package.

Tickets can be booked via