The Gigmill in Stourbridge reopened on 1st April. It is the next local Marston’s pub to be relaunched under the new sports concept, Grandstand, with new market-leading big screen technology, menus, and events
The Gigmill in Stourbridge has undergone an exciting refurbishment, reopening as a ‘Grandstand’ sports pub, following an investment of over £361,700.
The much-loved community pub has been transformed with new features, including market-leading technology to guarantee each visit rivals a stadium experience. The refurbishment now includes the installation of market-leading technology, such as a new 2.4 metre-long, 1.35-metre-tall screen, state-of-the-art sound systems, and flexible tiered seating to guarantee a great view of the action.
The Gigmill invited local sporting hero, Steve Bull, to pull the first pint to mark the re-opening of the pub. Steve Bull is the Vice President at Wolverhampton Wanderers FC. Steve played at Wolves from 1986 until he retired from playing in 1999, and holds the club’s goal-scoring record with 306 goals, which included 18 hat-tricks for the club. The pub plans to work with Steve in the near future as a guest speaker for upcoming events.
An outdoor area with TV screens has been added, and the all-new Marston’s ‘Order & Pay’ app will now allow locals to order from their tables, never missing a minute of the action.
The Gigmill has been decorated with local sports memorabilia. It is on the hunt for photographs and merchandise, giving pub-goers the chance to fill the walls and celebrate the achievements of local sports stars and teams, past and present.
The pub will show all key sporting fixtures, including football, rugby, cricket, tennis, F1, darts, horse racing, you name it, they will show it! Regulation dart boards and pub games will provide entertainment well after the final whistle, with new competition leagues and ‘free to play’ recreational sessions taking place throughout the week.
A new range of bar food has been introduced, perfect for half-time and for sharing. The ‘Match Day Menu’ will feature hand-held bites, such as chicken wings and nachos, sitting alongside pub favourites such as fish and chips and burgers. The pub has also refreshed its range of drinks, and all draught beers are available in 2-pint cups.
There will also be the chance for local sports teams to get their hands on a ‘Black Card’, securing them endless chips when they visit for team drinks, and even more rewards if they win their game.
The new Grandstand concept has been introduced after industry research* revealed that 8.5M consumers have watched sports games at the pub, and 86% of sports fans say that they watch games at sports pubs due to a livelier atmosphere, better screens, sound, and connecting with friends and family.
Marston’s picked the Gigmill as one of the pubs to receive the Grandstand makeover due to its involvement with local sports teams, community groups, and charities. The refurbishment has created a new and exciting proposition for local sports fans from Stourbridge and beyond.
Pub Partners, Daniel and Rachel Doherty, said: “We’ve loved welcoming the community back with open arms! The response has been fantastic to our food and drink offers, as well as the new technology to watch all kinds of sports – we’re thankful that our pub is always full of good vibes, and real community spirit.”
The Gigmill reopened on 1st April.
For more information or to book a table, visit their website:
https://www.gigmillstourbridgepub.co.uk
*Source: CGA Value of Live Sports in Pubs and Bars 2023, HDI Trade zone Data.