Popular bar and restaurant brand, The Alchemist, took over the home of the iconic Bullring Bull in Birmingham last week, as they prepare to make their debut in the city later this month.
Passers-by were treated to a 12m Perspex spectacle that contained two mixologists working their molecular magic in the heart of the city centre. The Alchemists signature cocktails were created on the spot, including their famous Bubblebath, a delightful mix of gin, Chambord, Aperol, apple juice and a dash of sugar syrup. The Mad Hatter’s tea party which uses a Bunsen burner along with dry ice and not forgetting a crowd favourite, Caramelised rum punch.
The cocktails on display aimed to show the theatre and panache of the new offering, and provided a taster of what the new bar and restaurant will be bringing to Birmingham towards the end of September.
Managing director, Simon Potts said
we’re really excited to bring The Alchemist brand to the people of Birmingham. I’m pleased that we have been able to offer a taste of what’s to come when we open our doors later on this month.
People ask us why we chose Birmingham as our next destination. The simplest response is why not? The city is thriving and we’re really excited to be part of the regeneration process of the UK’s second biggest city. Not only are we playing a part in expanding the leisure and entertainment value of this city but we’re also contributing to the local economy by bringing 60 new jobs to the city.
Today’s PR stunt has been part of a brand awareness exercise that has been well received by the general public.
The Alchemist opens its doors to the public on Monday 26th September 2016.