One of the UK’s leading Google advertising specialists is celebrating after securing a string of award wins and shortlists.
MCG Digital Media founder, Gez McGuire, became one of the first people in the UK to earn the prestigious AI Business Strategies and Applications qualification from Berkley University earlier this year and has since gone on to become a finalist and award winner in four awards.
More than £11 million was generated for clients in the last 18 months as a result of Gez’s AI enabled approach to landing page design and optimisation, leading to his work being shortlisted against major brands including North Face, Asda and Audi.
Having secured finalist positions in the Best Lead Generation and Best PPC campaigns at the Performance Marketing Awards as well as being shortlisted for Marketing Agency of the Year at the UK Business Awards, MCG Digital Media beat off stiff competition from brands including Debenhams to secure Best PPC Campaign at the UK Agency Awards.
Gez said: “AI can have a transformative effect on campaigns, particularly when it comes to lead generation. For some of the companies we have adopted this approach with we’ve seen as much as a 164% uplift in leads generated. The results speak for themselves, but to have the added benefit of winning awards and being shortlisted against some of the world’s biggest brands is a major endorsement.”
As a result of the continued success of his approach Gez has launched Lead Accelerator, which allows agencies and in-house teams to quickly and effectively develop AI enabled landing pages and advertising campaigns.
Gez added: “Lead Accelerator allows us to open up the possibilities of AI to more businesses. Developed from more than £5 million worth of advertising spend this is a proven method of increasing website visits and new digital enquiries.”