GVNMNT has always been known for quality – the brand’s trademark sweats were responsible for its initial mass success. But now the Birmingham label is switching things up, upgrading all of their streetwear offerings with a new seasonal collection, NO MANS LAND, officially launched on the 21st September.
The line up sees a dynamic assemblage of loose-fitting streetwear staples imbued with utilitarian designs.
GVNMNT’S signature colour palettes are joined with rich fall hues, holographic prints and graphic detailing.
The Infinite Chain Lock design is a reminder to contribute to the community, that in unity lies strength. GVNMNT, never afraid to rise up to the occasion, speaks for the misrepresented British working class. The toughness of a chain lies in the smallest parts linked together. On its own, the individual components have no real value but together, they can pull down and build up great things. ALL FOR ONE, NONE FOR ALL, is GVNMNT’S tongue and cheek statement, for the youth who feel their voices have been left behind.
“GVNMNT” is boldly emblazoned throughout the clothing, whilst multifunctional shoulder bags, belt packs and cross body bags offers practical layering solutions. Other pieces like billowing wind jackets, heavy knit cotton crewnecks, coated nylon trousers and the staple bucket hat present a redefined approach to cold-weather necessities.