How to Increase Brand Visibility as a Small Business in Birmingham

When you are starting a new business there are a million things to think about. You need to make sure that you’re budgeting effectively, hiring the right team of people to help you, delivering quality customer service and products, and adhering to all the relevant legal obligations you have as a business owner. You also need to make sure that your brand is being promoted and marketed correctly, as this will be what attracts customers to your company and converts those interests into sales. If you have recently started a new business in Birmingham and would like to make your brand known to customers in the city and beyond, here are some tips to boost your brand’s visibility.

Get Involved in the Local Community

Birmingham is a great city with a lot to offer, and if you want people to know about your new business then you need to find ways to get involved in your local community. Consider reaching out to other independent businesses that might be interested in collaborating with you on a project. You could also look at supporting a local charity such as the Birmingham Conservation Trust, Children’s Liver Disease Foundation, or the Royal Birmingham Society of Artists, as some examples.

Attend Local Markets

Markets for independent businesses are always great spots to promote your brand and attract new customers, so if you’re an independent food retailer, fashion boutique, jewellery maker, or so on, then perhaps consider getting yourself a stall at Kings Heath Farmers Market, Digbeth Dining Club, The Oasis fashion store, or the Bullring Open Market.

Create a Digital Marketing Strategy

The above points are great for getting your brand noticed in Birmingham, but you need to focus beyond the city if you’re going to make your business as successful as possible. Having a great marketing strategy is essential to this, and your digital marketing strategy, in particular, will require your attention. It takes more than a few smart social media posts to compete with other brands, and if you aren’t entirely confident in your digital marketing knowledge and skills, you should consider outsourcing to professionals like this marketing agency Essex. They will have the expertise and resources to make sure your digital marketing campaigns get the results you want.

Reach Out to Local Press, Relevant Bloggers, Reviewers, etc.

Another good way to promote your brand is by reaching out to the local press to see if they would be interested in either advertising your business or better yet, writing a short profile on you and your company. You can also look for relevant bloggers who might be happy to do a piece on your brand or send out some product samples to reviewers. Writing a blog on your business website and updating this once or twice a month with new content is also a good tool for brand promotion.

If you are a small business owner in Birmingham who would like to increase brand visibility, try these tips and see how well they could work for you.