How to Promote Yourself and Your Professional Credentials Online

No matter what industry you work in or what career ladder you wish to climb, you can use the Internet to your advantage in your attempt to progress in your profession. You can forge valuable connections through the use of social media, you can showcase your abilities on employment services, and you can show yourself to be an authority in your field via a personal website.

If used correctly, the web is the perfect platform on which to promote yourself and your professional credentials… and you shouldn’t let this opportunity go to waste.

Put the advice laid out below into practice and do your utmost best to market yourself online.

Create a personal website

Your first action should be to create a website that showcases all of your experiences, qualifications, capabilities, and credentials. This is the most important thing that you can do when seeking to market yourself online, simply because websites are dynamic. They are ever-changing, which means you can add new qualifications and experiences to your site as soon as you accomplish them. What’s more, having a website makes you discoverable online, and being able to find you easily will make you stand out in the eyes of potential future employers.

If you truly want to harness the power of the personal website, you can’t stop at simply creating one. You have to go above and beyond to ensure that your site ranks as high as it possibly can on Google whenever searches are made in your industry. Fear not, as you need not take on this all-important challenge alone. As stated on their own website, Click Intelligence has the link-building expertise needed to ensure that your site is as visible as it can be. With them or another digital marketing agency of the like by your side, your site will stand a much better chance of making it onto that elusive page one of Google.

Harness the power of social media

To harness the power of social media when marketing yourself online, be sure to:

  • Choose your platforms wisely, as each different social media site provides a unique service (Twitter is perfect for communicating with strangers, for instance, whereas Facebook is better for advertising/selling specific goods or services)
  • Always seek meaningful interactions
  • Be careful about what you post, as unsavory content always finds a way to rear its ugly head again in the future
  • Post content that is informative, valuable, and well written
  • Not get downhearted when you aren’t seeing the engagement you hoped for

Promoting yourself online is never going to be easy, especially when you have so many competitors in your industry that are doing exactly the same thing. If you put the above advice into practice, though, you’ll no doubt find this all-important challenge to be a whole lot easier. So what are you waiting for? Create a personal website and make sure it ranks as high as possible on Google, and harness the power of social media to ensure that you forge useful and valuable professional connections.