Sarehole Mill encourages Brummies to start New Year on right foot with Run of the Mill 21

Iconic Birmingham landmark Sarehole Mill is encouraging Brummies to start the New Year on the right foot with a fun and physical challenge, Run of the Mill 21.

Inspired by Sarehole Mill – a 250-year-old watermill famous for its association with The Hobbit author JRR Tolkien – Run of the Mill 21 is a great way to get out and get fit at the start of 2021. Runners and walkers and are being challenged to complete 21km during the month of January and claim a specially-designed, limited edition #RunOfTheMill21 medal.

Sarehole Mill is one of nine fascinating Birmingham Museums sites across Birmingham. During the coronavirus pandemic the historic property has adapted its offering for the local community with a new shop and a bakery selling freshly-baked bread, treats and pizza. Run of the Mill 21 is Sarehole Mill’s second virtual fun run following a 5k challenge back in July 2020 which raised over £2500 for Birmingham Museums.

Alex Nicholson-Evans, Commercial Director at Birmingham Museums Trust said:

“Run of the Mill 21 is a great way to start the New Year as not only will it help banish the January blues and help people get fit and active it will also help raise vital funds for Birmingham Museums.

“Throughout the coronavirus pandemic we’ve had an amazing response from the local community at Sarehole Mill who have visited the shop, bought baked goods and enjoyed pizza in our courtyard. However it’s still a very challenging time for Birmingham Museums, as the majority of our sites remain closed.

“Over 200 people took part in our first Run of the Mill in 2020 with one person even dressing as Gandalf and we hope more people will join in this time and start 2021 with some positivity.”

Anyone wishing to take part in Run of the Mill 21 should sign up via Birmingham Museums website. The entry fee is just £10, which will raise funds to support the work of Birmingham Museums to continue to care for the city’s historic venues and collection of over 1 million objects that tell the story of Birmingham and its people. Entrants can also go the extra mile and fundraise further by asking friends and family to sponsor them via Birmingham Museums’ Just Giving page.

There is no set route for Run of the Mill 21 however entrants should either begin or end at Sarehole Mill on Cole Bank Road, Birmingham. Once completed, entrants can claim their exclusive #RunOfTheMill21 medal by visiting Sarehole Mill Community Shop when it reopens after the winter break on January 20th. For opening hours visit:

For more information visit

About Birmingham Museums Trust

Birmingham Museums Trust is an independent charity formed in 2012 that manages the city’s museum collection and venues on behalf of Birmingham City Council.  It uses the collection of around 1 million objects to provide a wide range of arts, cultural and historical experiences, events and activities that deliver accessible learning, creativity and enjoyment for citizens and visitors to the city. 

The collection is one of the three great civic collections of the UK, reflecting the city’s historic and continuing position as a major international centre for manufacturing, commerce, education and culture. Most areas of the collection are designated as being of national importance, including the finest public collection of Pre-Raphaelite art in the world.

Attracting over one million visits a year, Birmingham Museums venues are Aston Hall, Birmingham Museum & Art Gallery, Blakesley Hall, Museum Collection Centre, Museum of the Jewellery Quarter, Sarehole Mill, Soho House, Thinktank and Weoley Castle.

In June 2019 Birmingham Museums Trust was crowned Overall Winner of Excellence at The Charity Awards 2019 for its Collecting Birmingham project, which empowered the people of Birmingham to take an active role in developing the collection. Find out more here.

Birmingham Museums is a charity (no. 1147014). Please donate to support our valuable work with local communities. Your help now will mean we can continue to support the people of Birmingham through this difficult time and beyond.

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