‘The thing I love about TNC, is his detailed lyrical images which give such a vivid picture of
the world he inhabits’ – BBC 6 Music
Since his ascension in 2019, West Midlands based The New Consistent has carved out a
niche as a rapper with a difference. His silky, bona fide delivery is matched with unique
melodies and beats inspired by both modern UK and classic US Hip Hop.
In recent times, he’s been championed by Wordplay Magazine, BBC 6 Music, BBC
WM Introducing, nominated for Birmingham Music Awards, and supported the likes
of Rejjie Snow and BBC 6 Music’s Tom Robinson.
TNC follows up his Abbey Road-recorded EP ‘All Hopes Lost On The
Shadowplay’ (released Nov. 2022) with latest single Led Astray, featuring fellow
Birmingham based rapper, Hunter Bavaro (due for release Friday 5th May).
The track teases his tendency to succumb to the pressures of a world where a peaceful hour
seems hard to come by. In an age filled with severe distraction, mediocrity and insincerity,
TNC’s feelings match that of a generation. Bavaro’s verse is complimentary; lines littered
with stories of a more personal perspective offer a darker shift in tone before one last chorus
to amalgamate the pair’s dismay.
‘Really, it’s born out of a frustration with various experiences I’ve had, and how I’ve coped
with them. There was a few times when I’d been struggling with something and resorted to
social media for a mindless escape, but just ended up coming out the other side of an hour
long scrolling session feeling worse. It often seems like there’s not much room to breathe
when you do that, and that the world is attacking you from every angle.
I love the song though, and am a huge fan of Hunter Bavaro, so to have him involved is
great. I want to offer something a little different in terms of promotion, so we’re gonna
throw a showcase event in the same location that we shot the visuals in, allowing the listener
to experience the track in the world it was created in. I don’t feel like anyone has really done
that, and we’ve got a lot of things planned for it; live interviews, documentaries,
performances etc, it’s gonna be sick!’
The New Consistent – ‘Led Astray (Ft. Hunter Bavaro)’
‘a sharp wit and unique style of delivery’ – So Young Magazine