The wide range of incentives available to bargain hunters in Birmingham

As Christmas approaches, companies and shops in Birmingham are offering consumers a wide variety of offers until the end of December.

Hospitality promotions

In the hospitality sector, restaurants at the Bullring & Grand Central demonstrate variations on popular offers in the industry. At Bill’s Birmingham Restaurant, the bottomless pancakes and unlimited hot drinks offer is an upmarket rebrand of the eat-as-much-as-you-want promotion, while Rouge’s offer of two-for-one on burgers every Wednesday is essentially a version of the buy-one-get-one-free promo.

Customer offers and incentives are an important way to attract customers and gain loyalty amongst consumers, which is why personal services are popular in the fashion sector. In the Bullring, Next provides customers with personal shopping appointments, while Boux Avenue offers a bra-fitting experience. Of course, the offer does not have to be particularly lucrative to be a success. The new Sky Shop in the Bullring is offering visitors to the store the chance to claim a free gingerbread cookie and there are sure to be plenty of takers!

The value of promotions

The same fundamentals apply in the use of offers in the wider entertainment industry. This is exemplified by Netflix offering a new £4.99 membership tier to customers. The new basic price plan, which features adverts, replaces the previously cheapest option of £6.99. Netflix is hoping to boost subscription numbers and gain lucrative advertising revenue while offering customers the chance to save money. Apple Music offers one month of free access to its catalogue of over 100 million songs in the hope that you will enjoy the experience so much you will continue to subscribe when the free month ends.

The iGaming industry follows the same principle in the incentives it offers new players. Sites such as Bonusfinder UK provide information on the wide variety of bonuses on offer from online casinos, such as no deposit spins, which means new players get free spins to play on popular slot games without having to use their own money, or deposit bonuses, which match deposits by as much as 100%. The objective remains the same, companies attempt to attract customers by giving them the chance to test out products and services through incentives.

Incentives for visitors to Birmingham

As Britain’s second-largest city, Birmingham has lots to offer visitors. National Rail provides a range of two-for-one offers on Birmingham days out when travelling by train. Sights and experiences include the Ghosts of Birmingham: Night Walk, the Coffin Works and historical sites such as Aston Hall with its magnificent gardens and more than 30 rooms to discover.

To take advantage of the offer, you simply need to select a Birmingham attraction, download or print the two-for-one vouchers or buy the tickets from National Rail’s Days Out Guide website, travel by train to Birmingham and show the voucher or your online ticket along with your train ticket at the venue.  

Birmingham has so much to offer, not only in terms of shopping deals, but also a wide range of experiences that showcase the history and culture of the city and reveal why it is known as the City of a Thousand Trades.