If you’re running a business and you have a website, then you have probably come across the term copywriting or content marketing before. But what is it? And why is it good for your business?
This article will explore the world of content writing and what it can do for you!
What is Copywriting?
Copywriting is essentially any text that is used on your website, emails, social media, or promotional materials. It is the process of using the written word to convey a message or induce an order.
Whilst many people opt to do this themselves, using a copywriting service is often beneficial, as these writers are trained to engage readers and draw them in.
In addition to this, a website copywriter may also be able to write SEO (search engine optimised) content.
SEO is one of the most favoured methods of marketing now because while it takes a while to get ranked on search engines like Google, the traffic that comes from organic listings is much higher quality and has proven to convert better than other marketing methods such as paid traffic.
Organic traffic is also free once you are ranking, whereas you will always be paying for traffic via PPC.
All websites should have a blog attached. Blog posts are a great way of providing value and creating trust with visitors to your website, but in addition to this, they will help you rank in the search engines long term.
Use a copywriter for SEO content writing and it won’t even eat into your time, and in the long run, will pay off significantly.
How Do I Hire A Copywriter?
There are many ways to hire a copywriter. Freelance sites such as Upwork offer a vast array of them. However, these platforms do not vet people signing up to work on them, so the quality may not be the best.
If you’re looking for affordable, quality SEO copywriting services, then you should consider using a copywriting agency.
Agencies not only interview and vet applicants, but you have someone to complain to if you’re not happy with the work delivered. They also can supply a replacement quickly if for some reason the content could not be delivered on time.
Going down this route will give you peace of mind and less stress, and you can simply provide your requirements directly to the agency. https://beesting-digital.com is an example of good copywriting services that match you with SEO writers based on your needs.
SEO content writing should be high up on your priorities list as it is a fantastic way to build trust and credibility with your potential customers, and in the long run, get you listed on Google and other big search engines.
Using a copywriter even for your email marketing should improve your conversions and save you time doing them yourself.
You can hire a copywriter on an individual basis or use an agency, but generally speaking, an agency is considered a less stressful option.