Winson Green fashion designer to the stars launches partnerships to support young people

Birmingham’s award-winning fashion designer Stephen Arthur officially opened a luxury watch store to launch a partnership between the two high end brands, aiming to help young people into work.

Stephen grew up in Winson Green and his monochrome, tailored designs were being sold by John Lewis when he was just 22. Global celebrities such as Kanye West, Pharrell and Lizzo have worn his garments and he featured in Burberry’s prespring collection this year.

Danny Shahid, the luxury watch expert behind DWL in Mayfair’s Burlington Arcade, was the first to combine his love of fashion with watches on Instagram and he now has nearly 90,000 followers. Danny sources rare timepieces from thousands of global contacts for high profile clients, including C-suite large fashion house directors and international footballers.

Both Danny and Stephen are passionate about giving young people a helping hand into the world of work. Danny grew up in one of the most deprived towns in the country and sees moving to London at the age of 15 as a key turning point in his life. His path to the Burlington Arcade began when his uncle shared his knowledge about luxury watches.

Stephen Arthur, who has helped more than 300 students find careers in the creative sector, commented: “Danny is living proof that young people should not be restricted by their start in life, and we both want to drive home the message that anything is possible if you are talented and put the work in. DWL has made a donation to Birmingham Says No to Knife Crime, a charity close to my heart which offers opportunities, advice and mentoring to young people affected by gang culture.”

Birmingham Says No to Knife Crime’s Managing Director, Rachel Warren, added: “Stephen and Danny are inspirational role models who show what can be achieved by young people who explore their passions and follow their interests, and they also share the desire to give something back. We strive to initiate social change in our city and any contribution to help us encourage youths away from ‘street life’ is gratefully received.”

For more information about DWL, please visit and to find out more about Danny Shahid, follow @excellencebydanny on Instagram. To view Stephen Arthur’s latest collection, please visit the Stephen Arthur Store.