Albert’s Schloss Birmingham officially opened its doors to the public on Monday December 6
- £700 million Paradise Forum development is the home of the brand new ‘pleasure palace’, which features a bar, Cook Haus, tavern and theatre
- Following the success of Albert’s Schloss Manchester, award-winning hospitality group Mission Mars have brought raucous German partying to the second city
- Inspired by Bohemia and the Bavarian Alps, the highly anticipated 13,000 sq ft Bier Palace launches in the middle of Christmas party season
The new Albert’s Schloss (named after Anglo-Bavarian royal and husband of Queen Victoria, Prince Albert) has room for 550 revellers and will be managed by a team of over 120 friendly professional Schlosseteers.
Set across two floors and with three bars (the largest of which is over 100 feet long), Albert’s Schloss reveals its brand-new home in the heart of Paradise Forum, next to last year’s opening Dishoom. The venue has a sizeable outdoor terrace finished off with a restored Citroen Van bier bar.
The venue’s bars showcase the very best Munich lagers such as Paulaner, Augustiner and Lowenbrau. Fresh, unpasteurised Pilsner Urquell is delivered three times a week direct from Plzeň in Czech Republic. A well-curated cocktail list takes inspiration from the Alps, whilst Haus Schnapps are made fresh on-site every week in the distillery upstairs.
Albert’s Schloss Cook Haus serves up a rich and indulgent Alpine-inspired menu with star dishes like Fondue, Schweinshaxe and Pan-Fried Schnitzel, alongside their in-house bakery, which produces artisan bread, pretzels, pastries and puddings paired with fresh, daily roasted coffee.
Upstairs sits Ludwig’s Tavern, named after the controversial King Ludwig II, who ruled Bavaria from 1864-86 and was known affectionately as the Fairytale King. He was a prolific builder of castles, beloved all around the alpine regions of Bavaria. Eventually his wild ways were too much, and upon being declared insane, he was unseated by his brother, who took the throne.
Ludwig’s Tavern is a fitting tribute. The drinks menu is a curated liste of Bavarian Bier, Vermouths & Amaros, Alpine Schnapps, twists on Schloss Klassics plus other unique fit for a King. Check out ‘The Hunt’ a twist on a Duck Fat Martini, complete with a blood-splatted top. Ludwig’s can host up to 30 seated and 60 standing guests and is available for private hire. The Tavern also features a Shuffleboard table and Ski Lodge board games.
With Bavarian partying in mind, the line-up of ’7 days of showtime’ means live music and lots of it. The venue is home to over 100 freelance artists serving up outrageous and flamboyant performances every night of the week.
Albert’s Schloss is brought to Birmingham by Mission Mars, the award-winning hospitality group that also operates Albert Hall, Rudy’s Neapolitan Pizza and Zumhof Biergarten in Digbeth.
Roy Ellis, CEO of Mission Mars, said,
Schloss namesake, Prince Albert, championed truth, beauty, freedom and love. Deeply saddened by his untimely death, Queen Victoria named buildings up and down the country in his honour.
Albert’s Schloss (or palace) in Birmingham will celebrate the beloved Prince’s values every day and all night long.
We’re creating a retreat from the modern world where we invite guests to discover new things, celebrate one another and enjoy the pleasures and wunder of our decadent Schloss. Influenced by our travels across Bavaria, Bohemia and Alpine European retreats, expect roaring fires, raucous musical performances, tankards of Europe’s finest biers and robust Bavarian food in our wonderful Paradise surroundings. Prost!
Join Albert’s A-List to be the first to know and for exklusive guestlist, secret supper clubs and fantastich parties: https://www.albertsschloss.co.uk/Birmingham/