Adee Phelan Opens Salon at The Custard Factory

Adee Phelan, Britain’s most famous hairdresser, has opened a brand new salon and photography studio at The Custard Factory.

The new salon at The Old Bank building offers an extensive range of services, including colouring, cutting, extensions and creative hair design, as well as the new addition of private Botox sessions. Also available are Makeover and Photography sessions in two themed rooms, with industry experts.

The space has been carefully designed to combine the building’s beautiful period features with the contemporary styling Phelan’s salons have become renowned for. Already creating a stir in Digbeth, the salon is marked out by a bright yellow King-Kong, standing guard above the entrance.

Phelan himself is getting back to his roots, and will be back behind the chair cutting hair at The Custard Factory salon for the next few months.

Phelan said:

Finding my new salon was like buying a house, you search and search for the perfect place and then suddenly you walk through the door and you think this is it, I want this. That’s how I felt when I stepped into the Custard Factory, it felt like home.


There was a lot of work to be done on the building and it was a big challenge but now I am blessed to have a beautiful four-story listed building in an area of town that is the perfect fit – bohemian, eclectic and creative.


As a hairdresser you spend a lot of time at work. You have to love the place you work in, and I do. I’ve felt more welcome than in any other place and I think my clients will love it too.


The award-winning hair-dresser has an impressive client list, including Liza Minnelli, Piers Morgan, Tom Daley and who can forget photo shoots with David Beckham. Phelan became a household name after creating Beckham’s infamous Mohawk for the GQ shoot before the World Cup in 2002, a cut which won him ‘Image of the Year.’

Phelan went on to appear on Channel 4’s reality series The Salon. His TV shows since have included The Secret Millionaire, BBC Young Hairdresser of the Year and End it Like Beckham.

Special Offers

Readers can take advantage of a special opening offer, including:

  • 30 % off all hair services;
  • 50% off a makeover/photoshoot;
  • as an extra special offer, the first thirty readers who phone up can get a cut and/or colour by Adee Phelan himself at a discount of 60%

To find out more or to book an appointment, call the salon on 0121 643 7921.