New festival comes to Birmingham – Hot Sauce Society!

Hot Sauce Society lands in Birmingham this summer, bringing their inaugural Midlands festival to Digbeth’s iconic Custard Factory. The event will see over 25 independent hot sauce makers from the UK and beyond gather to serve up a feast of fiery flavours to Birmingham’s chilli lovers. Guests can expect to meet the makers, try, taste, and discover a whole world of speciality hot sauce.

DJs will provide the soundtrack, whilst fierce food from Chef Brad Carter, Tacos el Pap, and Prairie Fire will fuel the festivities. The bar will be fully stocked, featuring local brews, exciting one-off collaborative beers, and tongue-tingling drinks from some of Birmingham’s finest cocktail slingers. Taking place on Saturday 9th July in The Custard Factory’s indoor events space, tickets are now on sale for both sessions (11am to 3pm / 4pm to 8pm) and can be purchased for £7, including a cocktail on arrival (kids under 12 go free):

Guests are invited to sample sauces from the UK’s finest purveyors of fierce condiments, including Birmingham’s very own fiery flavour masters Pip’s Hot Sauce, as well as Epicuriosity, local creators of deliciously different small-batch dipping sauces.

Highlights from further afield include sauces from Northern spice gurus DevilDog, Bristol-based Lipstick Cowboi, award-winning YoYo Laos, and frightfully inventive concoctions from Dean of the Dead. With over 25 independent traders to choose from and chat to on the day, every guest is guaranteed to find the flavour and heat level to perfectly match their palate.

Festivities will be fuelled by a line-up of street food legends. Tacos el Pap, the Midlands-based Mexican street food slayers, will be rocking up with their taco truck, and serving up a one-off special created in collaboration with Brummie superstar, Chef Brad Carter. Guests can also enjoy snacks from BBQ masters Prairie Fire.

Guests can stay refreshed and party-ready throughout the day with a stellar line-up of craft beers and cocktails that pair perfectly with the incredible range of hot sauce on offer. Craft beers will include local brews and one-off collaborations, including brews from Mondo and Dishoom. The Horse with No Name Cocktail Saloon will be serving guests cocktails needs, featuring tongue-tingling drinks designed by some of Birmingham’s best cocktail makers. All guests will find plenty of options to quench their thirst with softs, wines, spirits, and all manner of libations also available.

The festival will be a family-friendly affair – kids under 12 go free and children’s crafting sessions will be hosted, allowing kids to get creative with hot sauce-themed activities. Grown-up guests can also enjoy games and crafts, including Chilli Limbo, whilst DJs will be on the decks all day, completing the festival vibes with a playlist that’s guaranteed to get hot sauce connoisseurs in the party spirit.

Tickets are on sale now, priced at £7 per session (11am to 3pm / 4pm to 8pm), including a cocktail (or soft drink) on arrival.

More traders, activities and special guests will be announced in due course – for information and updates please follow Hot Sauce Society:

Hot Sauce Society

Saturday 9th July

11am to 3pm / 4pm to 8pm

The Custard Factory, Digbeth, B9 4AA

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