The lockdown brought about the outbreak of Covid-19 pandemic, has changed every aspect of our lives, not just in the UK but around the world. Though we are not allowed to visit our friends and family. Our strong desire to stay in touch, has seen niche ways of communicating pre-lockdown, become common or even popular. One of these ways of communicating that has become quite popular is the use of electronic cards, or ecards to send greetings to friends and loved ones.
A Hereford, West Midlands based poverty alleviation charity, Hope Spring Water has seen more than 200% increase in the number of ecards sent on it’s ecard platform, since the lockdown began. The organisation created it’s ecard website about three years ago. The platform was created to encourage its supporters to send a birthday ecard and make a donation, in lieu of a birthday card or a present.
The popularity of the birthday ecard platform with Hope Spring supporters, encouraged the charity to expand the range of ecards on the site. They now have ecards in more than fifteen different categories, including a section for Birmingham ecards.
According to the webmaster of the ecard site, who is also a trustee of the charity Temi Odurinde, Christmas ecard is by far the most popular cards sent on their platform between November and December. During the rest of the year, birthday cards are the most popular. Recently the number of birthday ecard sent from their website has seen an exponential increase.
Next time you want to send a birthday or a postcard to a friend, you may want to consider sending a Hope Spring ecard instead. You can donate the money you would have spent on stamps to this worthwhile cause.