8 Tips to Make Sure your Book Cover Attracts Readers and Drives Sales

Are you a growing author looking to make a difference in the world of books? If so, you need to understand the importance of an extraordinary book cover design. A book cover is often the first thing potential readers will notice, and it can be the difference between making a sale or not.

You do not have to be a professional graphic designer to design an attractive cover, either. With a few uncomplicated tips, you can create a book cover that will attract readers as well as drive sales. Here are 8 tips that will help you design a book cover that stands out from the crowd.

The Importance of a Quality Book Cover

Although book covers do not often look the same, they frequently contain the same key components. A book cover is the first thing potential readers see when they pick up your book.

While there may be differences in design standards between traditional publishing as well as self-publishing and also between book cover templates of physical paper books and those used for ebooks read on Kindle or an iPad, they all fulfill the same goal. A book cover performs the following duties, for example:

•       The cover of a book contains important details. The title, author, publisher, as well as price of a book, are the four most basic elements of a decent cover.

•       A strong cover provides hints about the tone and content of the book. Your book’s cover design tells readers whether it’s a pulpy page-turner, a serious literary novel, or perhaps an engaging nonfiction book.

•       The genre of a book can be determined by its front cover. You can typically tell by glancing at a book’s cover art plus typography whether you’re carrying a thriller, a memoir, a sci-fi epic, or perhaps a nineteenth-century classic.

•       Added context is provided on the back cover. It might include quotes from critics and other writers. A plot synopsis or author biography may be found on the backside of a softcover book; these are normally found on the inside pages of a hardcover book.

Nowadays, people even hire professional designers to include all the important elements in their book covers to make them stand out more. If you are interested in hiring, then you should look for a fantasy book cover designer right now.

1.  Make Your Title Stand Out

Your title should be uncomplicated so readers can easily read it, and make sure it stands out from the rest of your book’s design. Select the font as well as font size that is easy to read but also stands out. Use bold typeface for emphasis if required. Also, make sure your title isn’t too lengthy or cluttered, as this can be problematic for potential customers to read.

2.  Use Professional Images

When it comes to images on your book cover, it pays to invest in professional-quality images rather than counting on free ones obtainable online. High-quality images will make your cover look more polished as well as attractive than ones with an inadequate explanation or grainy images taken with a smartphone camera. If you are working with a fixed budget, consider utilizing stock photos which are much more inexpensive than hiring a professional photographer.

3.  Keep It Simple

When designing a book cover, less is more and better. You want the emphasis of your design to be on the title and also include the main image rather than competing components such as text or other graphics. A simple design will also enable you to keep your book cover consistent with other covers in your genre, which helps provide it credibility among readers who are familiar with other titles in the same category. 

4.  Use Colour Strategically

Color plays a significant part in creating an attractive book cover design. Bold colors can draw engagement, while muted tones add subtle enlightenment. But when selecting colors for your design, remember that too many colors can produce an overwhelming effect and, as a result, distract from the title as well as the image of your book cover, so keep it uncomplicated with two or three colors that complement each other well. 

5.  Play With Textures

Adding texture to your book cover adds depth and attraction without being too distracting from its overall look as well as feel. Textured elements such as patterns, gradients, shadows, or even brush strokes can all put in visual interest without overwhelming your design. Just make sure not to exaggerate it, as too many textures can take away from the impact of your title and the main image on your book cover’s design. 

6.  Incorporate Negative Space

Negative space is a crucial component in any promising design and is often ignored by amateur designers when developing their book covers. Leaving some space around particular elements on the page can help them stand out and make the overall composition easier on the eye for potential customers flipping through books.  

7.  Use Contrast Wisely

Contrast is yet another significant tool when designing a book cover; it helps bring out attention to key aspects of your design while balancing out other aspects of the page, so they don’t overwhelm readers’ eyes when they skim through books at stores or online marketplaces.

For instance, if you have light text against a dark background, take on reversing it for greater impact; dark text against a light background will draw more attention to keywords or phrases within your title or text boxes on your design page than if they were light against dark backgrounds.

8.  Consider Different Sizes 

Book covers come in various sizes depending on what type of binding you select for your finished product; hardcover books may need larger covers than paperback versions do. Consider how different sizes influence how people perceive their content—larger covers may be seen as having tremendous value than smaller ones—and prefer one that suits both your content as well as marketing goals. Remember: You only get one opportunity to make a good first impression! 


Designing an inviting book cover doesn’t have to be complicated; these 8 tips should assist you in producing one that stands out from other titles in its category and, as a result, attracts potential customers. With these tips in mind, you should have no problem designing an influential book cover that will attract readers as well as drive sales!