Birmingham Rum Festival 2016 Beckons!

Birmingham Rum Festival will take place on Saturday 2 July at bar and live music venue The Cuban Embassy.

The event will see visitors arrive to sample and discover rums from a host of brands and exhibitors. Experts and cocktail mixologists will be on hand to guide, inform and entertain the rum-loving public.

The Venue

Birmingham Rum Festival will take over the whole of heritage Cuban-themed venue The Cuban Embassy in Moseley.

On the site of the former Bull’s Head pub, the event will spread across two storeys, an outdoor courtyard and open-air balcony terrace.

Street Food

Street food will be a prominent feature of the festival. A menu of Latin American and Caribbean-inspired dishes will complement the rum selection.

Live Music

Organisers aim to create ‘a lively carnival atmosphere’, with live salsa, samba and reggae music performances throughout the day.

Rum tasting and rum cocktails

A total of 130 different rums will be available behind the bar, ranging from dark to white to spiced varieties.

There will be a special focus on the exotic and diverse provenance of rums, with bottles from Bermuda, Guyana, Barbados, Dominican Republic, Cuba, Jamaica, Colombia and more.

The following partner brands will host exhibition stands with rum tasting and sampling, and the chance to find out more from the experts.

They will also feature on the specially created Birmingham Rum Festival Cocktails list.


Founded in 1862 by Don Facundo Bacardi Masso, the festival’s official partner will showcase a range of white, gold, dark and spiced rums.

Sati Tawana and Aaron Stubbs working in Bacardi’s on-trade sector in the Midlands said:

“Bacardi is committed to investing in Birmingham’s independent bars and restaurants. We are keen to support Birmingham Rum Festival inspiring Birmingham’s emerging cocktail scene.

“Being the world’s most awarded rum we have the pleasure of introducing Bacardi and the family of brands to city’s rum enthusiasts. Salud!”


Smooth and balanced rums produced in the Dominican Republic since 1888. Local sugar cane, double distillation and unique blending all contribute to Brugal’s distinctive rums.


Known as ‘The Untouched Rum’, Mezan products are unblended, unsweetened, uncoloured and only lightly filtered. These vintage rums are sourced from a range of Caribbean islands.

R L Seale & Co

R L Seale is one of Barbados’ oldest trading houses, a family-owned business whose rum-making heritage has been passed down from father to son since 1820.


Top quality rums from Barbados, with a range including white, golden, aged and extra-aged bottles.

El Dorado

Produced in Guyana from local demerara sugar cane, El Dorado is aged in small American oak casks before being blended by the master distiller. The company has over 300 years’ heritage of sugar and rum production.


Gosling’s is Bermuda’s most famous rum. It all started in 1806 when an English merchant was shipwrecked on the island, and decided to stay there to set up in the rum trade.

La Hechicera

The name means ‘enchantress’ in Spanish. Colombia’s Caribbean coast is where this blended, aged rum is distilled and matured in American white oak casks.


Matusalem’s 139 year-old recipe is derived from a Spanish technique traditionally used to craft brandy, sherry and cognac. This “Solera” process creates a smooth and flavourful rum.

130 different rums…

In addition to the sampling stands, a total of 130 different rums will be available behind the bar, ranging from dark to white to spiced.

The Rum Shop

Birmingham-based retailer The Drinks Emporium will host a rum shop where visitors can browse and buy bottles to enjoy at home.


Birmingham Rum Festival is organised by Dine Birmingham and takes place on 2 July.

Tickets include entry to the Afternoon or Evening session, access to the sampling area and a welcome drink.

Find more info and tickets here.