- Nicholson’s Pubs Launch Beer Celebration in Birmingham
- Showcasing the UK’s Best Beer
- (17th September – 15th October)
This Autumn, from the 17th of September, Nicholson’s pubs The Shakespeare Inn, Bacchus Bar, The Old Contemptibles and The Shakespeare will play host to the Beer Showcase, a month long celebration of all that is great and good in cask and craft ales. Partnering with some of the best local and national breweries, Nicholson’s Beer Showcase will offer the chance to try a plethora of fantastic beers and take part in events including craft beer masterclasses, giveaways and celebrity brews.
With a plethora of new beers served at each pub throughout the month – including a range of seasonal autumn beers and cask ales, kegged craft beers and regional specialties – the Beer Showcase is part of a nationwide celebration of great beer and unmissable for any beer enthusiast.
To educate aficionados and novices alike, all pubs will host pop-up beer schools by craft beer specialist Brewdog, where guests can learn about the intricate brewing processes and ingredients, the principles of beer tasting and beer and food pairings. Two local breweries will go head-to-head in a “tap takeover” challenge as Marston’s New World is pitted against Puirty’s Old World.
Nicholson’s welcomes music fans to sample the beers of Madness and rock royalty New Order as well as launching Tony Hadley’s new IPA. Besides serving the beers and offering tastings across various pubs, including a night dedicated to Madness (12th October), fans will have the chance to win prizes including personalised signed products from the artists themselves.
The action won’t stop there – Nicholson’s Beer Showcase will have a big social media presence thanks to takeovers from breweries and celebrities with weekly giveaways and great prizes. Nicholson’s very own app will also give users access to special offers and exclusive content throughout the showcase. Follow @Nicholsonspubs and #NicholsonsBeerShowcase to get a slice of the action.
The Nicholson’s Beer Showcase will run nationally from the 17th September to 15th October. For full listings of events and dates visit www.nicholsonspubs.co.uk/beershowcase .